Conjoint Analysis

The MarkeTech Group provides Conjoint Analysis as an analytical technique meant to capture the decision making process of customers, who typically trade-off one product feature (attribute) against another.
The result of Conjoint Analysis shows the importance of each product attribute. Using a computerized simulator, simPRO™, conjoint can guide initial product development, a go-to-market strategy, and/or steer product pricing decisions.

Conjoint Analysis Allows You To:

• Assess design concepts
• Understand price sensitivity
• Measure effectiveness of promotion
• Guide product development