Field Studies

The MarkeTech Group provides Observational Field Work, an on-site visit used to study operational workflow issues, identify product use/ ergonomics issues or understand environmental situations that influence behavior.

Field work is conducted by highly qualified MarkeTech Group consultants who observe and analyze customer behavior on-site. There are often interviews or brainstorming sessions between the consultant and those being observed. Multiple facilities can be observed to understand common practices that would be found in multiple locations.

Observational Field Work Allows You To:

• Gain operating knowledge
• Observe workflow and behavior
• Provide insight into care cycle
• Uncover bias or loyalty
• Identify unmet product needs
• Analyze product usability