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The MarkeTech Group provides Focus Group moderation.
A Focus Group consists of a moderated exchange with decisions makers within a target customer segment in a professional environment with one-way mirrors.
Focus Groups are designed to obtain consensus feedback or, at times, can be structured to reveal organizational differences between types of stakeholders.
Focus Groups are typically audio/video recorded sessions with the client being a passive listener / observer.
Focus Groups can be conducted face to face or virtually through the internet.
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