Frequently Asked questions
Who is The MarkeTech Group?
TMTG is an international marketing research consulting firm operating exclusively in the medical technology industry.
North American office established in 1995, followed by the European office in 1998.
TMTG's experience and knowledge spans over 15 health care systems in the Americas, Europe, and Asia-Pacific.
What is the core business of the company?
TMTG provides accurate, voice-of-the-customer (VOC) marketing research and consulting services.
TMTG delivers tactical and strategic information to help managers move forward quickly and confidently in making critical business decisions.
TMTG develops close partnerships with clients to design and execute consulting engagements that achieve their unique objectives.
Do you conduct market research studies internationally?
Yes. Many clients are Fortune 100 companies with multiple operations across the globe. TMTG currently has presence and approved partnerships throughout the Americas, Europe and Asia-Pacific.
Projects and methodologies are designed to accommodate not only language differences, but also specific cultural needs.
What sets The MarkeTech Group apart from its competitors?
TMTG combines deep clinical, engineering, business and market knowledge with a mastery of research methodologies and value-added consulting.
TMTG is a full-service marketing research firm that assists clients at any stage of product development; from technology assessment (upstream) to post-launch monitoring (downstream).
TMTG does more than simply provide raw data. The firm synthesizes primary and secondary data, and translates diverse VOC findings into actionable product and marketing recommendations.
What research methodologies do you typically employ?
TMTG conducts both qualitative research (e.g., in-depth interviews, focus groups, field studies) and quantitative research (e.g., statistical analysis, conjoint, modeling/simulation and perceptual mapping).
TMTG partners with clients to tailor projects and meet specific needs. Therefore, methodologies are chosen based on optimizing results.
Describe your research experience and capabilities.
With over 12 years experience working exclusively with medical clients, TMTG is adept at deriving client-specific information related to key products and services.
Each year, TMTG conducts over 500 in-depth interviews (IDIs) with clinicians and administrators in hospital and office practices, in addition to collecting and processing responses from over 8,000 physicians, nurses and managers of healthcare institutions.
What is your process to learn a client's business?
At the market level, TMTG has broad and often very specific experience in the clinical field of interest. Literally, TMTG can be fully up-to-speed in a matter of days.
As an effective research partner, TMTG strives to create an interactive forum (e.g. kick-off meetings, teleconferences, interim reports/updates) throughout the project to ensure that strategic objectives and the purpose of the study are completely understood.
How do you work within the budget constraints of clients?
TMTG understands the difficulty and pressure tied to meeting marketing objectives within the confines of a budget' no matter the amount.
TMTG works closely with clients to clearly define project strategies and goals to ensure that each analysis maximizes any available budget.
What end results or "deliverables" can be expected?
TMTG provides comprehensive results that address the research needs defined by the client. Reports are accompanied by an executive summary detailing key findings and high-level recommendations.
Reports are typically generated via PowerPoint slides in the client's format, allowing seamless integration into internal presentations.
Examples of common studies performed and provided as a deliverable include:
- Technology assessment
- Product requirements
- Competitive analysis
- Concept testing
- Customer satisfaction
Within the product life cycle, characterize how you can assist clients.
As a full-service research firm, TMTG collaborates with clients along all stages of the product life cycle. Therefore, projects are customized based on needs; ranging from complex, multi-stage analyses to specific market probes or single product situation analysis.
For an in-depth view of the various services please click here to view TMTG's Product Management Roadmap.
How do you collect your qualitative data?
Qualitative research involves an interactive approach aimed at evaluating motivations, perceptions and beliefs of various groups.
TMTG typically employs the following qualitative methodologies:
- In-Depth Interviews (IDI): one-on-one interviews that provide rich unbiased information.
- Focus Groups: a controlled group to generate convergence and consensus.
- Field Studies: involves user observation for "out-of-the-box" thinking.
How do you collect your quantitative data?
Quantitative research determines the number or percentage of a population that shares various characteristics. Qualitative research extracts issues to be measured, and often precedes quantitative research.
TMTG typically employs the following quantitative methodologies:
- Statistical Analysis: encompasses cross-tabulation, frequency tables and various descriptive statistics such as, means testing, regression, correlation, cluster analysis, factor analysis, segmentation, and consistency metrics.
- Conjoint Analysis: provides information on perceived value of attributes or features which define products and services.
- Modeling & Simulation: presents potential what if scenarios and outcomes given a set of decisions or actions.
- Perceptual Mapping: details customer perceptions of vendors and products within a given market space, and facilitates positioning among competitors.
Do you have any published documents?
Yes. The MarkeTech Group Minute is a quarterly newsletter provided to current and prospective clients. Each issue contains information on current trends, regulations, expert interviews, and developments in the healthcare technology industry.
Click here to view the most recent issue of The Minute, or here to see archived issues.
All project information and reports are the sole property of the client. TMTG does not publish market research data for distribution.
Who are your typical customers?
Clients range from start-ups to Fortune 100 companies. Direct client contacts commonly include Product, Marketing, and Business Development Managers, as well as General and Executive Management.
TMTG serves an array of vertical markets within the med technology industry, including:
- Device & Diagnostics
- Healthcare IT
- Medical Imaging