Modeling/Simulation

The MarkeTech Group's Modeling/Simulation provides marketers, product developers, and other managers and planners the power to evaluate complex market scenarios.


Synthesizing market preferences and profiling data with competitive intelligence enables the development of a virtually unlimited set of "what if" scenarios that test the impact of potential actions and competitive reactions on customer purchase decisions, revenues and profitability.

simPRO allows you to:

• Define scenarios by adding, deleting or modifying products.
• Make changes to your own and competitors' products.
• Make changes to your own and competitors' products.
• Evaluate product performance at different price points.
• Determine the impact of brand and buying inertia on customer purchases.
• Select segments to target based on one or more criteria.
• Analyze differential impact on share across competitors.
• Assess extent of cannibalization, based on different market scenarios