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Key Benefits of PROfiler™:
- Creates a probability estimate that a customer or prospect falls into a specific segment based on their demographic and firmographic profile
- Enables accurate customer segment identification during the sales process
- Allows sales and marketing teams to deploy segment-specific strategies utilizing sales and marketing tools designed for optimal effectiveness in each segment
- Compatible with Excel
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Who should use PROfiler™:
- Marketing Directors who are formulating a new customer segmentation plan for their sales organization
- Sales Directors who want to ensure that their sales representatives will correctly identify customer segments
- Advertising Managers seeking to most effectively develop campaigns and sales copy targeting each carefully defined market segment
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