Pharmaceuticals Biotech

The MarkeTech Group's has experience in in bioproducts, Nutraceuticals, as well as Over The Counter (OTC) and prescribed drugs.

Our key targets include health care provider (hospital and office based), pharmacists, nurses, patients, biologists, geneticists and sales representatives.

Specific modality areas of experience:

• Concept and product testing
• Segmentation
• Clinical pathway
• Market assessment
• Prescription behavior

• Measurement of a new product launch
• Marketing mix optimization (pricing included)
• Brand analysis
• Packaging and sales materials testing
• Recall test