simPRO™ a web-based preference simulation model that is interactive and user-friendly - translates the results of your conjoint survey analysis into actionable information.

You can use simPRO™ for pricing studies, product mapping and branding analysis to leverage powerful voice of the customer feedback.

Key Benefits of :

• Only custom-designed Preference Share Simulator specifically for the Med-Tech industry
• Allows testing different market scenarios without the need to re-survey
• Simulates product battles to help predict a product's success in the market
• Can be used for pricing studies, product mapping and branding analysis to leverage powerful Voice of Customer (VOC) feedback
• Can be applied across different market segments in a virtually limitless number of "what-if" scenarios
• JAVA based, use anytime, anywhere you can access the Web
• Fast and easy to access; security protected
• Compatible with PowerPoint and Excel

Who Should use :

• Marketing Directors who need to compare and contrast product preferences of critical market subsets or segments
• Marketing Strategists who need to maximize ROI and understand how their product compares to others on the market
• Product Managers who seek a deeper understanding of which product improvements and features would most drive demand
• Sales Directors who want to understand the price sensitivity curve of their products