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Pharmaceuticals—Biotechnology
The MarkeTech Group, through its European practice, has developed significant marketing expertise, in bioproducts, Nutraceuticals, as well as Over The Counter (OTC) and prescribed drugs.
Representative drug marketing studies include:
- Concept and product testing
- Segmentation
- Clinical pathway
- Market assessment
- Presciption behavior
- Measurement of a new product launch
- Marketing mix optimization (pricing included)
- Brand analysis
- Packaging and sales materials testing
- Recall test
Our key targets include health care provider (hospital and office based), pharmacists, nurses, patients, biologists, geneticists and sales representatives.
Some areas of experience:
- Cardiology
- Hematology
- Oncology
- Neurology
- Pain management
- Endocrinology
- Diabetes
- Gynecology
- Asthma and chronic obstructive pulmonary disease
Biotechnology projects involve technology assessment market analysis, concept testing, pricing optimization, licensing (including technology transfer) and management coaching in marketing. Specific areas of expertise within that segment embrace but are not limited to:
- Cell biology
- Genomics
- Proteomics
- Drug development
- Diagnostics
- Bioinformatics
- Biological services: CRO/SMO/CMO
Case studies
Learn more about what the MarkeTech Group
has done for existing clients in the Pharmaceuticals/Biotechnology
area by viewing our project samples.
If needed, a PDF viewer can be found here.
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