Field Studies

Description:

Consists of observational analysis, face-to-face interviews and onsite brainstorming sessions with prospective users and influencers. Field studies examine selected healthcare operations during a site visit focusing on one customer segment.

Objectives:

• Gain an operating knowledge of potential customer sites.
• Observe workflow and organizational behavior that influence willingness to adopt new products.
• Identify system inefficiencies and their relationships to product attributes.
• Explore how a specific product concept could add value in the organization.
• Provide insight into the longitudinal care cycle for a selected customer segment.

Sample Issues:

• Within the organization, what role does each person play in the care delivery process?
• Where are the process bottlenecks and why do they exist?
• Who influences purchase decisions and what factors count most?
• What are the direct and indirect costs associated with the diagnostic or therapeutic care process?

Process:

• Identify and recruit organizations along with key internal players.
• Vary site selection by desired demographic characteristics.
• Develop the list of issues that need to be addressed during the study.
• Transcribe results of field study along with a summary of key points.
  

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