Conversation about COVID-19 and MedTech OEMs tradeshow strategy

May 4, 2023

Share this article:

BD, Elekta, GE Healthcare, Philips, and Siemens Healthineers CMOs:

In this edition of The Minute, The MarkeTech Group interviewed five marketing decision makers of major medical technology vendors to understand how they managed their tradeshow strategy in 2020, and what the future might look like for upcoming medical tradeshows and conferences.


Read the full interview here:

Embedded PDF

*While TMTG features executives in our interview section, The Minute is a completely independent publication and is not sponsored by any company.

April 25, 2025
Discover key questions to ask when selecting a marketing research partner for your healthcare or MedTech company to ensure reliable, actionable insights.
April 23, 2025
The imagePro Market Pulse (iPMP) is a series of insights on the US radiology market provided by The MarkeTech Group.
A group of doctors are standing in a hospital hallway looking at a tablet.
April 11, 2025
Learn how Conjoint Analysis can help MedTech companies make data-driven decisions by understanding customer preferences and optimizing product offerings.
More Posts