Conversation about COVID-19 and MedTech OEMs tradeshow strategy

BD, Elekta, GE Healthcare, Philips, and Siemens Healthineers CMOs:

In this edition of The Minute, The MarkeTech Group interviewed five marketing decision makers of major medical technology vendors to understand how they managed their tradeshow strategy in 2020, and what the future might look like for upcoming medical tradeshows and conferences.

Read the full interview here:

• BD: Fiona Garín Mc Donagh, Vice President, Strategic Marketing EMEA
• Elekta: Ioannis Panagiotelis, Chief Marketing and Sales Officer & Executive VP
• GE Healthcare: Mark Philips, Chief Marketing and Commercial Officer, Imaging & Kim Rutherford, Global Director of Mtkg comm
• Philips: Martijn Hartjes, Head of Global Portfolio Marketing, Precision Diagnosis & Guy Lomas, Global Head Experience Marketing
• Siemens Healthineers: Alexander Zimmermann, Global Head of Marketing