Healthcare Market Research Consulting Services

The world of marketing research is constantly evolving, and businesses need expert guidance to navigate through the complex landscape of consumer insights, market trends, and data analysis. That's where our consulting services come into play. If you're ready to take your marketing research to the next level, our consulting services are here to guide you.

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Key Aspects of Our Healthcare Market Research Consulting Services

At The MarkeTech Group, we specialize in delivering actionable insights and strategic guidance through our healthcare market research consulting services. Our deep expertise in the MedTech and healthcare industries allows us to provide tailored research solutions that address the specific challenges companies face in this complex landscape.

Customized Market Research Solutions

Our approach to consulting is fully customizable, ensuring that the research solutions we develop are aligned with your specific business objectives. Whether you're focused on product development, market entry, or pricing strategy, we work closely with your teams to design research programs that deliver relevant, actionable insights.

Voice of Customer (VOC) Research

Understanding your customers is at the core of our consulting services. By gathering feedback from key decision-makers and end-users, our VOC research provides the insights needed to drive product adoption, optimize features, and enhance overall satisfaction. This customer-centric approach ensures your product is positioned for success in a competitive market.

Data-Driven Insights for Decision-Making

We combine both quantitative and qualitative research methodologies to offer a comprehensive view of market dynamics. From statistical analysis to advanced modeling, our data-driven approach helps you make informed decisions on product features, pricing, and market positioning. Our goal is to provide insights that not only guide decisions but also deliver measurable business results.

Expertise in Market Access

Navigating market access challenges can be one of the biggest hurdles for healthcare companies. We provide consulting support in market access and reimbursement strategies, helping you identify opportunities and overcome barriers to successfully enter or expand within your target markets. By aligning your products with market needs and payer expectations, we ensure your solutions are positioned for long-term success.

How We Help You Succeed:

Market Entry & Expansion

We guide your strategy for entering new markets, identifying opportunities and ensuring compliance with regulatory standards.

Product Launch & Support

From early-stage concept validation to post-launch analysis, we support every step of your product journey, ensuring it resonates with your target audience.

Customer Segmentation

We identify high-value customer segments through in-depth analysis, helping you craft tailored strategies to reach the right audiences.

Pricing Strategy & Optimization

With our expertise in pricing models and sensitivity analysis, we help you create pricing strategies that balance profitability with market demand.

Our Consulting Approach

Our consulting services are designed to empower your business with the knowledge, strategies, and best practices needed to make informed decisions, improve your marketing research processes, and achieve your business objectives. We work closely with you to uncover opportunities, address challenges, and develop a tailored roadmap of marketing research for success.

  • Marketing Coaching and VOC Consulting

    One of the foundational steps in our consulting process is helping you define clear and actionable research objectives. We believe that a well-defined objective is the compass that guides your marketing research journey. Our team collaborates with you to identify the specific goals and outcomes you want to achieve, ensuring that your research efforts are purposeful and effective.

  • Customized Marketing Research Training

    Efficiency is key in marketing research. We share best practices and strategies to streamline your research processes, saving you time and resources. Our goal is to maximize the impact of your research investments while minimizing unnecessary costs.


    With years of experience in marketing research, we're well-versed in a variety of research methodologies. We assist you in choosing the most appropriate approach that aligns with your objectives and budget. Whether it's qualitative or quantitative research, primary data collection, or secondary data research, we provide expert guidance on the methods that will yield the most valuable insights for your business.

We Research, Strategize, & Execute Together.

Every business is unique, and we understand that a one-size-fits-all approach doesn't work in marketing research. Our consulting services are customized to meet your specific needs. We adapt to the unique challenges and opportunities of your industry, providing solutions that are tailored to your goals.



We provide continuous support as you implement the recommended strategies and conduct your research. We're here to answer questions, address concerns, and ensure that your research endeavors are successful.

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Why Choose The MarkeTech Group for Healthcare Market Research?

With over 25 years dedicated to healthcare and MedTech, The MarkeTech Group offers unparalleled expertise in addressing the unique challenges of these industries. We utilize proven methodologies, from Voice of Customer (VOC) research to advanced simulations, to provide customized consulting solutions that align with your specific goals. Our focus is on delivering actionable insights that improve product positioning, customer satisfaction, and overall market performance. Ready to take your healthcare market research to the next level? 

What Our Partners Say

Companies like you are the reason that we do what we do.  We're here to serve you. Read this selection of client testimonials to see how we've been a part of VOC in the medical industry.

TMTG pricing models are really excellent and meet the needs of our team each and every time. When the technical and clinical elements of the product are complex, commissioning an advanced multivariate study that makes sense of that complexity is of high value to our teams. Also of importance, we get prompt and well thought responses from TMTG team members on every aspect of the marketing research.


Sue Siewert, GE Healthcare

Director of Global Business Analysis 

I appreciated the TMTG’s team ability to understand the stakes of these Voice of Customers studies. TMTG has our business’ knowledge, especially in medical imaging, cardiology, neurology or surgery for example. This market and technical expertise in health is a real asset to collaborate effectively with our internal teams and build a climate of trust. Project implementation is professional mainly in relation to the quality of the respondent’s recruitment and the conduct of interviews and discussion groups. 


Sophie Perceval, GE Healthcare EU

Customer Market Insights Business Partner Europe 

The MarketTech Group is unique in their ability to simplify complex business questions and simplify them clearly and efficiently. The result is a quality project that makes the best us of both our time and our budget. We have trusted them with some of the most critical questions facing us relative to the value and opportunity of key products, and they always come through. 


Linda Harrell, Becton Dickinson

Director, Global Insights and Market Research 


At Siemens Healthineers, we highly value TMTG’s partnership as they provide a broad range of qualitative and quantitative services in Voice of Customer marketing research. We have used their research services for many years, and more recently with high level multi-country large scale studies. What I value the most is their ability to access C-suite Healthcare Executives we do not know yet and the opportunity they give us to directly interact with high-level respondents.


Alexander Zimmermann, Siemens Healthineers WW 

Chief Marketing Officer 

Ansell Healthcare has engaged The MarkeTech Group (TMTG) on a number of occasions for qualitative studies and concept research in various international markets. In every occasion the study has been conducted promptly and in a very professional manner. The outcomes have always been very insightful, providing valuable intelligence and guiding valuable strategic decisions. 


Monica Sagardoy, Ansell

Senior Global Director, Surgical Brands and Acute Care 

We highly value TMTG and have used their research services for years, especially for projects that require market insights and for complex projects that require deep knowledge of the industry. This benefitted us in that TMTG could be an extension of our company with their expertise as they interfaced with customers to conduct research and synthesize the analysis. As a result, we’ve been able to get to actionable insights & take action based on insightful analysis.


Shawn Miller, Philips

Director, Market Intelligence & Strategy 

TMTG has accompanied us on a complex segmentation project of clinical diagnostic laboratories over 6 countries (Top 5 European countries and Turkey). We selected TMTG to carry out this project for several reasons: the recommended methodology, TMTG knowledge of the clinical diagnostic laboratory market and ability to lead projects at international level. The depth of collected data across market segments of our market allowed us to initiate our marketing programs with confidence.


Laurent Teste, Bio-Rad Laboratories

EMEA Segment Manager Clinical Diagnostics EMEA 

The greatest strengths of the TMTG team were its ability to understand the highly complex healthcare market environment in the different countries and to turn a quantitative cluster analysis into robust strategic recommendations for each identified segments. TMTG also demonstrated high standards of quality and reacted quickly to find solutions when facing field execution challenges. I really appreciated this close interaction which helped establish trust in the consulting provided on consistency and robustness.


Marion Spitzer, Olympus Europa SE & CO.

KG Commercial Excellence - Medical Systems Market Intelligence 

TMTG has the unique knowledge in the diagnostics imaging industry that most market research firms do not have. I am very satisfied with TMTG’s services. The recommendations that TMTG provided are actionable, evidence-based, and well thought. We have adopted TMTG’s recommendations that have saved our company a lot of money. The data collected through research has filled the knowledge gap where our company has struggled for a long time. 


Jun Gao, Bracco

Senior Manager, Sales & Marketing Analytics 

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