In the dynamic landscape of healthcare, the ability to effectively segment customers and position a product is a strategic imperative. To ensure effective market execution you must convey the appropriate message and value proposition to your different customers: this is segmentation. Predicting customers’ reactions and the appeal for the product will provide you with the tools to adapt your messaging for maximum ROI.
Understanding your diverse customer base is the foundation of successful marketing. Our segmentation strategies go beyond demographics, delving into behavioral patterns, preferences, and needs. By categorizing your customers into distinct segments, we empower you to tailor your approach and messaging for maximum resonance.
Gain a competitive edge by pinpointing the factors that drive customer satisfaction and loyalty. Our advanced techniques decode nuanced elements, offering insights to enhance customer experience, fortify brand loyalty, and secure lasting success in a dynamic market.
Craft impactful messages that resonate with diverse customer segments. Through predictive modeling, we optimize your messaging strategy, ensuring that your products and services make a captivating first impression, driving maximum return on investment.
Elevate your sales game with our insights into customer reactions and product appeal. We empower your sales team to adapt their approach, maximizing impact. Continuous monitoring of customer perception allows for proactive adjustments, enhancing sales effectiveness and solidifying your market position.
We cater to a range of healthcare industries, including Medical Imaging, In-Vitro Diagnostics, Pharma & Life Science, Medical Informatics & AI, and Medical Devices & Diagnostics. Our solutions are customized to address the unique challenges and opportunities within each sector.
Our comprehensive segmentation analysis goes beyond demographics, delving into behavioral patterns, preferences, and needs specific to your industry in the healthcare space. Gain insights that enable you to craft targeted messages and value propositions for each customer segment.
In the fast-changing world of medical imaging, precise segmentation strategies are key. We specialize in targeting various imaging technologies and healthcare professionals to help improve product positioning and market reach.
Navigating through regulations and competition can be tough in the diagnostics field. Our segmentation analysis helps businesses understand their customer base better, allowing them to tailor their marketing efforts and build stronger brand loyalty.
With competition heating up and regulations tightening, it's important to target your audience effectively. We specialize in finding those niche markets, refining product messaging, and boosting sales effectiveness.
Dealing with data and new technologies can be complex. Our expertise lies in targeting healthcare providers and stakeholders, making adoption of informatics solutions and AI technologies smoother through tailored segmentation strategies.
In a world of constant innovation and budget constraints, understanding your market is crucial. Our market segmentation analysis helps identify areas for improvement, driving product development and market expansion with precision.
Our consulting services are designed to empower your business with the knowledge, strategies, and best practices needed to make informed decisions, improve your marketing research processes, and achieve your business objectives. We work closely with you to uncover opportunities, address challenges, and develop a tailored roadmap of marketing research that leverages market segmentation in healthcare for success.
Initiate the next steps by submitting an RFP. Our team is prepared to align our expertise with your product's requirements, fostering solutions that exemplify success and drive innovation at every turn.
Cluster, Decision Tree (CART/CHAID) analysis
Segmentation with PROfiler
imagePRO™ is the first longitudinal panel of over 600 U.S. hospital-based imaging directors and managers.
PROfiler™ is an assessment tool created to help your sales organizations identify the customer segment where a prospect will likely belong.
Explore our insightful blog listings on cutting-edge product development methodologies, pricing analysis, and industry trends brought to you by The MarkeTech Group. Elevate your understanding and stay ahead in the dynamic world of medical technologies.
Companies like you are the reason that we do what we do. We're here to serve you. Read this selection of client testimonials to see how we've been a part of VOC in the medical industry.
TMTG pricing models are really excellent and meet the needs of our team each and every time. When the technical and clinical elements of the product are complex, commissioning an advanced multivariate study that makes sense of that complexity is of high value to our teams. Also of importance, we get prompt and well thought responses from TMTG team members on every aspect of the marketing research.
Sue Siewert, GE Healthcare
Director of Global Business Analysis
I appreciated the TMTG’s team ability to understand the stakes of these Voice of Customers studies. TMTG has our business’ knowledge, especially in medical imaging, cardiology, neurology or surgery for example. This market and technical expertise in health is a real asset to collaborate effectively with our internal teams and build a climate of trust. Project implementation is professional mainly in relation to the quality of the respondent’s recruitment and the conduct of interviews and discussion groups.
Sophie Perceval, GE Healthcare EU
Customer Market Insights Business Partner Europe
The MarketTech Group is unique in their ability to simplify complex business questions and simplify them clearly and efficiently. The result is a quality project that makes the best us of both our time and our budget. We have trusted them with some of the most critical questions facing us relative to the value and opportunity of key products, and they always come through.
Linda Harrell, Becton Dickinson
Director, Global Insights and Market Research
At Siemens Healthineers, we highly value TMTG’s partnership as they provide a broad range of qualitative and quantitative services in Voice of Customer marketing research. We have used their research services for many years, and more recently with high level multi-country large scale studies. What I value the most is their ability to access C-suite Healthcare Executives we do not know yet and the opportunity they give us to directly interact with high-level respondents.
Alexander Zimmermann, Siemens Healthineers WW
Chief Marketing Officer
Ansell Healthcare has engaged The MarkeTech Group (TMTG) on a number of occasions for qualitative studies and concept research in various international markets. In every occasion the study has been conducted promptly and in a very professional manner. The outcomes have always been very insightful, providing valuable intelligence and guiding valuable strategic decisions.
Monica Sagardoy, Ansell
Senior Global Director, Surgical Brands and Acute Care
We highly value TMTG and have used their research services for years, especially for projects that require market insights and for complex projects that require deep knowledge of the industry. This benefitted us in that TMTG could be an extension of our company with their expertise as they interfaced with customers to conduct research and synthesize the analysis. As a result, we’ve been able to get to actionable insights & take action based on insightful analysis.
Shawn Miller, Philips
Director, Market Intelligence & Strategy
TMTG has accompanied us on a complex segmentation project of clinical diagnostic laboratories over 6 countries (Top 5 European countries and Turkey). We selected TMTG to carry out this project for several reasons: the recommended methodology, TMTG knowledge of the clinical diagnostic laboratory market and ability to lead projects at international level. The depth of collected data across market segments of our market allowed us to initiate our marketing programs with confidence.
Laurent Teste, Bio-Rad Laboratories
EMEA Segment Manager Clinical Diagnostics EMEA
The greatest strengths of the TMTG team were its ability to understand the highly complex healthcare market environment in the different countries and to turn a quantitative cluster analysis into robust strategic recommendations for each identified segments. TMTG also demonstrated high standards of quality and reacted quickly to find solutions when facing field execution challenges. I really appreciated this close interaction which helped establish trust in the consulting provided on consistency and robustness.
Marion Spitzer, Olympus Europa SE & CO.
KG Commercial Excellence - Medical Systems Market Intelligence
TMTG has the unique knowledge in the diagnostics imaging industry that most market research firms do not have. I am very satisfied with TMTG’s services. The recommendations that TMTG provided are actionable, evidence-based, and well thought. We have adopted TMTG’s recommendations that have saved our company a lot of money. The data collected through research has filled the knowledge gap where our company has struggled for a long time.
Jun Gao, Bracco
Senior Manager, Sales & Marketing Analytics
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USA
The MarkeTech Group, LLC
502 Mace Blvd, Suite 15
Davis, CA 95618
Tel: (+1) 530-792-8400
Fax: (+1) 530-792-8447
France
The MarkeTech Group, SARL
3, Rue Emile Péhant
44 000 Nantes - FRANCE
Tel: +33 (0)2 72 01 00 80
Fax: +33 (0)2 40 48 29 40
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