Medical Imaging Surveys (imagePRO)

Medical Imaging Surveys

Custom Research Surveys with imagePRO

imagePRO™ is the first longitudinal panel of over 600 U.S. hospital-based imaging directors and managers. With a vast pool of industry experts at your fingertips, imagePRO™ is your gateway to in-depth market research, providing a valuable edge in the ever-evolving landscape of healthcare imaging.

The Most Updated and Trustworthy Medical Imaging Survey Panel on the Market

Represents 1,350 hospitals or 25% of the nation’s hospital purchasing power for medical imaging solutions

Calibrated to the U.S. Radiology hospital market by bed size and geography

Offers highly reliable market projections for modality installed base, market share or any other market data

Every year each member must update their institution imaging modality profile by updating over 200 fields of data through a secured and proprietary web portal

Each member is fully credentialed to ensure that their opinions are trustworthy

Member loyalty is very high because members can earn “award” points that can be redeemed for continuing education, merchandise and market data

Submit an RFP

Initiate the next steps by submitting an RFP. Our team is prepared to align our expertise with your product's requirements, fostering solutions that exemplify success and drive innovation at every turn.

Submit Your RFP

What You Can Do with ImagePRO™

Launch your custom research survey and receive feedback that’s 100% relevant to you both quickly and inexpensively to:

Predict the success of a product and likelihood of market acceptance
Choose the optimal price for the product that will meet your customers’ needs
Understand your brand’s position in the marketplace relative to competitors

You will also receive quasi-instantaneous feedback (within 1 days or 2) on specific market questions that cannot be found in a market report.

Who is ImagePRO™ For?

Imaging OEM vendors, contrast media, and RIS/PACs companies to acquire powerful Voice of Customer (VOC) feedback on pricing, purchasing decisions, brand perception, market share information, product placement etc
Magazine and media companies that want to conduct statistically reliable QuickPolls to assess / forecast trends
Investors and investment banks looking for due-diligence support in the medical imaging market

Submit Your RFP

The Medical Imaging Confidence Index

MICI was co-developed by The MarkeTech Group (TMTG) and The Association for Medical Imaging Management (AHRA) to offer the imaging community a useful and trusted tool to benchmark the business climate in imaging. Carefully selected tools from TMTG's imagePRO panel MICI is a longitudinal cohort consisting of 150 U.S. medical imaging administrators that collectively represent the market by hospital sizes and geographic locations. The same participants are polled quarterly for each survey round to ensure consistency of the results over time and capture a true "industry outlook" on the current and future trends of medical imaging reimbursements, revenues, costs, purchasing, and growth. MICI results provide a national trend line that traces the direction participants see the industry heading and provides a valuable statistical index for those of you who follow the industry.

Christian Renaudin Discusses the Development of the Medical Imaging Confidence Index (MICI)

Christian Renaudin, The MarkeTech Group C.E.O. discusses the development of the MICI, Medical Imaging Confidence Index. TMTG and AHRA have co-developed the MICI a quarterly index calculated based on the input of U.S. hospital imaging directors and managers about their perceptions of macro trends in medical imaging (cost, revenue, operation).

What Our Partners Say

Companies like you are the reason that we do what we do. We're here to serve you. Read this selection of client testimonials to see how we've been a part of VOC in the medical industry.

TMTG pricing models are really excellent and meet the needs of our team each and every time. When the technical and clinical elements of the product are complex, commissioning an advanced multivariate study that makes sense of that complexity is of high value to our teams. Also of importance, we get prompt and well thought responses from TMTG team members on every aspect of the marketing research.

Sue Siewert, GE Healthcare

Director of Global Business Analysis

I appreciated the TMTG’s team ability to understand the stakes of these Voice of Customers studies. TMTG has our business’ knowledge, especially in medical imaging, cardiology, neurology or surgery for example. This market and technical expertise in health is a real asset to collaborate effectively with our internal teams and build a climate of trust. Project implementation is professional mainly in relation to the quality of the respondent’s recruitment and the conduct of interviews and discussion groups.

Sophie Perceval, GE Healthcare EU

Customer Market Insights Business Partner Europe

The MarketTech Group is unique in their ability to simplify complex business questions and simplify them clearly and efficiently. The result is a quality project that makes the best us of both our time and our budget. We have trusted them with some of the most critical questions facing us relative to the value and opportunity of key products, and they always come through.

Linda Harrell, Becton Dickinson

Director, Global Insights and Market Research

At Siemens Healthineers, we highly value TMTG’s partnership as they provide a broad range of qualitative and quantitative services in Voice of Customer marketing research. We have used their research services for many years, and more recently with high level multi-country large scale studies. What I value the most is their ability to access C-suite Healthcare Executives we do not know yet and the opportunity they give us to directly interact with high-level respondents.

Alexander Zimmermann, Siemens Healthineers WW

Chief Marketing Officer

Ansell Healthcare has engaged The MarkeTech Group (TMTG) on a number of occasions for qualitative studies and concept research in various international markets. In every occasion the study has been conducted promptly and in a very professional manner. The outcomes have always been very insightful, providing valuable intelligence and guiding valuable strategic decisions.

Monica Sagardoy, Ansell

Senior Global Director, Surgical Brands and Acute Care

We highly value TMTG and have used their research services for years, especially for projects that require market insights and for complex projects that require deep knowledge of the industry. This benefitted us in that TMTG could be an extension of our company with their expertise as they interfaced with customers to conduct research and synthesize the analysis. As a result, we’ve been able to get to actionable insights & take action based on insightful analysis.

Shawn Miller, Philips

Director, Market Intelligence & Strategy

TMTG has accompanied us on a complex segmentation project of clinical diagnostic laboratories over 6 countries(Top 5 European countries and Turkey). We selected TMTG to carry out this project for several reasons: the recommended methodology, TMTG knowledge of the clinical diagnostic laboratory market and ability to lead projects at international level. The depth of collected data across market segments of our market allowed us to initiate our marketing programs with confidence.

Laurent Teste, Bio-Rad Laboratories

EMEA Segment Manager Clinical Diagnostics EMEA

The greatest strengths of the TMTG team were its ability to understand the highly complex healthcare market environment in the different countries and to turn a quantitative cluster analysis into robust strategic recommendations for each identified segments. TMTG also demonstrated high standards of quality and reacted quickly to find solutions when facing field execution challenges. I really appreciated this close interaction which helped establish trust in the consulting provided on consistency and robustness.

Marion Spitzer, Olympus Europa SE & CO.

KG Commercial Excellence - Medical Systems Market Intelligence

TMTG has the unique knowledge in the diagnostics imaging industry that most market research firms do not have. I am very satisfied with TMTG’s services. The recommendations that TMTG provided are actionable, evidence-based, and well thought. We have adopted TMTG’s recommendations that have saved our company a lot of money. The data collected through research has filled the knowledge gap where our company has struggled for a long time.

Jun Gao, Bracco

Senior Manager, Sales & Marketing Analytics

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