In-Vitro Diagnostics

A World Leader in VOC for In-Vitro Diagnostics

Our team of experts provides unparalleled insights in the rapidly growing field of in-vitro diagnostics, helping you make informed decisions for your business to stay ahead of the competition.

Specialized VOC Solutions

Assess the Opportunity

To enter new markets successfully, you first need to have a clear understanding of the risks involved, the key market dynamics and factors influencing customers’ behavior.

Test the Product

To define your product development priorities, there are scientific methods to determine what products and features customers really want and are likely to pay for.

Segment and Position

To accurately identify target customer segments and determine their product’s appropriate place and position in the market.

Price for Profit

We provide a set of proven, validated, and accurate methods to help you better determine willingness to pay, pricing sensitivity, and profit- or revenue-maximizing pricing.

Sell to Win

We help product teams more accurately identify target customer segments and determine their product’s appropriate place and position in the market.

Our Approach

We provide the essential knowledge, cutting-edge strategies, and best practices to make informed decisions, revolutionize your marketing research, and achieve your goals.

Qualitative Methodologies

Qualitative research methodologies rely on one-on-one in-depth individual and/or group interviews that must be conducted by a skilled interviewer. To get the most unbiased and reliable information, the interviewer combines expertise in many areas.

Explore Qualitative Methods

Quantitative Methodologies

When you enlist The MarkeTech Group, you partner with leaders in pricing research for medical technologies. Our exclusive healthcare partnership with Strategic Marketing Decisions (SMD) provides you with the best-of-breed approach to pricing analysis.

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Consulting

Our consulting services are designed to empower your business with the knowledge, strategies, and best practices needed to make informed decisions, improve your marketing research processes, and achieve your business objectives.

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Market Intel

In the realm of marketing research, tapping into the wealth of existing data can be a game-changer for your business when seeking insights, trends, and valuable information. We specialize in harnessing the potential of secondary data research to provide you with actionable insights.

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Submit an RFP

Initiate the next steps by submitting an RFP. Our team is prepared to align our expertise with your product's requirements, fostering solutions that exemplify success and drive innovation at every turn.

Submit Your RFP

Related Tools

simPRO™

A web-based preference simulation model that is interactive and user-friendly - translates the results of your conjoint survey analysis into actionable information.

About simPRO™ →

vwPRO™

vwPRO™ is an easy-to-use, web-based pricing model that translates the results of van Westendorp analysis into directionally informative pricing data.

About vwPRO™ →

What Our Partners Say

Companies like you are the reason that we do what we do. We're here to serve you. Read this selection of client testimonials to see how we've been a part of VOC in the medical industry.

TMTG pricing models are really excellent and meet the needs of our team each and every time. When the technical and clinical elements of the product are complex, commissioning an advanced multivariate study that makes sense of that complexity is of high value to our teams. Also of importance, we get prompt and well thought responses from TMTG team members on every aspect of the marketing research.

Sue Siewert, GE Healthcare

Director of Global Business Analysis

I appreciated the TMTG’s team ability to understand the stakes of these Voice of Customers studies. TMTG has our business’ knowledge, especially in medical imaging, cardiology, neurology or surgery for example. This market and technical expertise in health is a real asset to collaborate effectively with our internal teams and build a climate of trust. Project implementation is professional mainly in relation to the quality of the respondent’s recruitment and the conduct of interviews and discussion groups.

Sophie Perceval, GE Healthcare EU

Customer Market Insights Business Partner Europe

The MarketTech Group is unique in their ability to simplify complex business questions and simplify them clearly and efficiently. The result is a quality project that makes the best us of both our time and our budget. We have trusted them with some of the most critical questions facing us relative to the value and opportunity of key products, and they always come through.

Linda Harrell, Becton Dickinson

Director, Global Insights and Market Research

At Siemens Healthineers, we highly value TMTG’s partnership as they provide a broad range of qualitative and quantitative services in Voice of Customer marketing research. We have used their research services for many years, and more recently with high level multi-country large scale studies. What I value the most is their ability to access C-suite Healthcare Executives we do not know yet and the opportunity they give us to directly interact with high-level respondents.

Alexander Zimmermann, Siemens Healthineers WW

Chief Marketing Officer

Ansell Healthcare has engaged The MarkeTech Group (TMTG) on a number of occasions for qualitative studies and concept research in various international markets. In every occasion the study has been conducted promptly and in a very professional manner. The outcomes have always been very insightful, providing valuable intelligence and guiding valuable strategic decisions.

Monica Sagardoy, Ansell

Senior Global Director, Surgical Brands and Acute Care

We highly value TMTG and have used their research services for years, especially for projects that require market insights and for complex projects that require deep knowledge of the industry. This benefitted us in that TMTG could be an extension of our company with their expertise as they interfaced with customers to conduct research and synthesize the analysis. As a result, we’ve been able to get to actionable insights & take action based on insightful analysis.

Shawn Miller, Philips

Director, Market Intelligence & Strategy

TMTG has accompanied us on a complex segmentation project of clinical diagnostic laboratories over 6 countries (Top 5 European countries and Turkey). We selected TMTG to carry out this project for several reasons: the recommended methodology, TMTG knowledge of the clinical diagnostic laboratory market and ability to lead projects at international level. The depth of collected data across market segments of our market allowed us to initiate our marketing programs with confidence.

Laurent Teste, Bio-Rad Laboratories

EMEA Segment Manager Clinical Diagnostics EMEA

The greatest strengths of the TMTG team were its ability to understand the highly complex healthcare market environment in the different countries and to turn a quantitative cluster analysis into robust strategic recommendations for each identified segments. TMTG also demonstrated high standards of quality and reacted quickly to find solutions when facing field execution challenges. I really appreciated this close interaction which helped establish trust in the consulting provided on consistency and robustness.

Marion Spitzer, Olympus Europa SE & CO.

KG Commercial Excellence - Medical Systems Market Intelligence

TMTG has the unique knowledge in the diagnostics imaging industry that most market research firms do not have. I am very satisfied with TMTG’s services. The recommendations that TMTG provided are actionable, evidence-based, and well thought. We have adopted TMTG’s recommendations that have saved our company a lot of money. The data collected through research has filled the knowledge gap where our company has struggled for a long time.

Jun Gao, Bracco

Senior Manager, Sales & Marketing Analytics

Our Latest Insights

Explore our insightful blog listings on cutting-edge product development methodologies, pricing analysis, and industry trends brought to you by The MarkeTech Group. Elevate your understanding and stay ahead in the dynamic world of medical technologies.

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