Medical Device Concept Development
Ask a customer what’s important… and customers respond, “everything is important”. To define your product development priorities, there are scientific methods to determine what products and features customers really want and are likely to pay for. We conduct dozens of studies each year for clients to develop the right concept for their medical device by including the features most important to customers.
Ensure Market Success of New Product Ideas
Identify unmet customer needs
Explore the uncharted territories of customer needs. When customers say "everything is important," we delve deeper to uncover the nuances. Through rigorous analysis, we pinpoint unmet needs, strategically guiding product development to align precisely with genuine customer desires.
Define product and customer requirements
Precision is paramount in ensuring success in your field. Employing robust scientific methods, we meticulously define product and customer requirements. By discerning the features customers truly desire and are willing to invest in, we lay the foundation for products that not only meet but surpass market expectations.
Product features prioritization
Our proven methodologies enable us to sift through the myriad of features and functionalities, identifying the ones that matter most to your customers. Through careful analysis and data-driven decision-making, we prioritize product features to maximize their impact. This ensures that your development efforts are focused on what truly resonates with customers, leading to a more successful and market-responsive product.
Test product appeal and willingness to adopt
The ultimate test of a product's success lies in its appeal and the willingness of customers to pay for it. Our research extends beyond development, incorporating studies that gauge the market's reception of your product. By evaluating its appeal and measuring customer willingness to adopt and pay, we provide valuable insights that empower you to fine-tune your strategy and ensure a successful product launch.
Customer experience and usability studies
By conducting comprehensive studies, we analyze customer interactions with your product to refine usability and overall experience. Uncover insights into what resonates with your audience, fine-tuning every aspect of your product to ensure it not only meets but exceeds customer expectations.
Timing for Concept Development
Understanding the ideal time to initiate the concept development process is crucial for success in new product development. Our experience shows that engaging in concept development early in the product lifecycle maximizes its effectiveness. By starting the process at the ideation stage, we can shape product features and requirements from the ground up, ensuring alignment with customer needs and market trends right from the start. However, our flexible approach allows us to adapt our services to suit your specific timeline and requirements, regardless of the stage of your product development cycle.

Tailored Research Solutions: Industries We Specialize
At MarkeTech Group, we specialize in medical device concept development tailored to various healthcare industries, ensuring solutions that fit your needs. The industries we serve include:
Medical Imaging
Innovate with confidence in the medical imaging sector. Our tailored approach to medical device concept development ensures that your imaging solutions meet the evolving needs of patients and practitioners alike.
In-Vitro Diagnostics
Precision is paramount in in-vitro diagnostics. Our expertise in medical device concept development enables you to develop innovative diagnostic solutions that make a real difference in patient care.
Pharmaceuticals & Life Sciences
Navigate the complexities of pharmaceuticals and life sciences with ease. Our specialized approach to medical device concept development ensures that your solutions resonate with healthcare professionals, patients, and regulatory bodies.
Medical Informatics & AI
Stay ahead in the fast-paced world of medical informatics and AI. Our expertise in medical device concept development helps you uncover latent needs and opportunities, delivering solutions that elevate standards of patient care.
Medical Devices & Diagnostics
Develop cutting-edge medical devices and diagnostics with confidence. Our tailored approach to concept development guides your product from ideation to implementation, ensuring that it meets the evolving needs of healthcare providers and patients.
No matter your niche, our solutions are designed to help you succeed in the ever-changing healthcare industry.
Our Consultative Approach
Our consulting services are designed to empower your business with the knowledge, strategies, and best practices needed to make informed decisions, improve your marketing research processes, and achieve your business objectives. We work closely with you to uncover opportunities, address challenges, and develop a tailored roadmap of marketing research for success.
Analysis & Insights in the Global Market
In today's interconnected world, understanding global market dynamics is essential for successful concept development. Our global market intelligence capabilities enable us to gather and analyze market insights on a global scale, informing and shaping the concept development process to maximize market potential and capitalize on emerging opportunities.
Submit an RFP
Initiate the next steps by submitting an RFP. Our team is prepared to align our expertise with your product's requirements, fostering solutions that exemplify success and drive innovation at every turn.
Our Proven Roadmap & Testing Methodologies
Our Qualitative Methodologies
In-depth interviews to frame the research & select optimal targets, and focus Groups to explore unmet needs
Our Quantitative Methodologies
Trade-off analysis such as Maximum Difference Scaling (MaxDiff) or Conjoint Analysis to reliably rank desirable features that customers are willing to pay for
Related Tools
imagePRO™
imagePRO™ is the first longitudinal panel of over 600 U.S. hospital-based imaging directors and managers.
chatPRO™
chatPRO™ is an online forum where participants respond to moderated questions, from their computer or phone, at their convenience.
simPRO™
simPRO™ is the only custom-designed Preference Share Simulator specifically for the Med-Tech industry.

Our Latest Insights
Explore our insightful blog listings on cutting-edge product development methodologies, pricing analysis, and industry trends brought to you by The MarkeTech Group. Elevate your understanding and stay ahead in the dynamic world of medical technologies.
What Our Partners Say
Companies like you are the reason that we do what we do. We're here to serve you. Read this selection of client testimonials to see how we've been a part of VOC in the medical industry.

Contact Us
We would love to hear from you. Send a message via our contact page and we will get back to you as soon as we can.