Test the Product

Medical Device Concept Development

Ask a customer what’s important… and customers respond, “everything is important”. To define your product development priorities, there are scientific methods to determine what products and features customers really want and are likely to pay for. We conduct dozens of studies each year for clients to develop the right concept for their medical device by including the features most important to customers.

Submit Your RFP

Ensure Market Success of New Product Ideas

Identify unmet customer needs

Explore the uncharted territories of customer needs. When customers say "everything is important," we delve deeper to uncover the nuances. Through rigorous analysis, we pinpoint unmet needs, strategically guiding product development to align precisely with genuine customer desires.

Define product and customer requirements

Precision is paramount in ensuring success in your field. Employing robust scientific methods, we meticulously define product and customer requirements. By discerning the features customers truly desire and are willing to invest in, we lay the foundation for products that not only meet but surpass market expectations.

Product features prioritization

Our proven methodologies enable us to sift through the myriad of features and functionalities, identifying the ones that matter most to your customers. Through careful analysis and data-driven decision-making, we prioritize product features to maximize their impact. This ensures that your development efforts are focused on what truly resonates with customers, leading to a more successful and market-responsive product.

Test product appeal and willingness to adopt

The ultimate test of a product's success lies in its appeal and the willingness of customers to pay for it. Our research extends beyond development, incorporating studies that gauge the market's reception of your product. By evaluating its appeal and measuring customer willingness to adopt and pay, we provide valuable insights that empower you to fine-tune your strategy and ensure a successful product launch.

Customer experience and usability studies

By conducting comprehensive studies, we analyze customer interactions with your product to refine usability and overall experience. Uncover insights into what resonates with your audience, fine-tuning every aspect of your product to ensure it not only meets but exceeds customer expectations.

Timing for Concept Development

Understanding the ideal time to initiate the concept development process is crucial for success in new product development. Our experience shows that engaging in concept development early in the product lifecycle maximizes its effectiveness. By starting the process at the ideation stage, we can shape product features and requirements from the ground up, ensuring alignment with customer needs and market trends right from the start. However, our flexible approach allows us to adapt our services to suit your specific timeline and requirements, regardless of the stage of your product development cycle.

Tailored Research Solutions: Industries We Specialize

At MarkeTech Group, we specialize in medical device concept development tailored to various healthcare industries, ensuring solutions that fit your needs. The industries we serve include:

Medical Imaging

Innovate with confidence in the medical imaging sector. Our tailored approach to medical device concept development ensures that your imaging solutions meet the evolving needs of patients and practitioners alike.

In-Vitro Diagnostics

Precision is paramount in in-vitro diagnostics. Our expertise in medical device concept development enables you to develop innovative diagnostic solutions that make a real difference in patient care.

Pharmaceuticals & Life Sciences

Navigate the complexities of pharmaceuticals and life sciences with ease. Our specialized approach to medical device concept development ensures that your solutions resonate with healthcare professionals, patients, and regulatory bodies.

Medical Informatics & AI

Stay ahead in the fast-paced world of medical informatics and AI. Our expertise in medical device concept development helps you uncover latent needs and opportunities, delivering solutions that elevate standards of patient care.

Medical Devices & Diagnostics

Develop cutting-edge medical devices and diagnostics with confidence. Our tailored approach to concept development guides your product from ideation to implementation, ensuring that it meets the evolving needs of healthcare providers and patients.

No matter your niche, our solutions are designed to help you succeed in the ever-changing healthcare industry.


Our Consultative Approach

Our consulting services are designed to empower your business with the knowledge, strategies, and best practices needed to make informed decisions, improve your marketing research processes, and achieve your business objectives. We work closely with you to uncover opportunities, address challenges, and develop a tailored roadmap of marketing research for success.

Learn More

Analysis & Insights in the Global Market


In today's interconnected world, understanding global market dynamics is essential for successful concept development. Our global market intelligence capabilities enable us to gather and analyze market insights on a global scale, informing and shaping the concept development process to maximize market potential and capitalize on emerging opportunities.

Submit an RFP

Initiate the next steps by submitting an RFP. Our team is prepared to align our expertise with your product's requirements, fostering solutions that exemplify success and drive innovation at every turn.

Our Proven Roadmap & Testing Methodologies

Our Qualitative Methodologies

In-depth interviews to frame the research & select optimal targets, and focus Groups to explore unmet needs

Explore Qualitative

Our Quantitative Methodologies

Trade-off analysis such as Maximum Difference Scaling (MaxDiff) or Conjoint Analysis to reliably rank desirable features that customers are willing to pay for

Explore Quantitative

Related Tools

imagePRO™

imagePRO™ is the first longitudinal panel of over 600 U.S. hospital-based imaging directors and managers.

About imagePRO™ →

chatPRO™

chatPRO™ is an online forum where participants respond to moderated questions, from their computer or phone, at their convenience.

About chatPRO™ →

simPRO™

simPRO™ is the only custom-designed Preference Share Simulator specifically for the Med-Tech industry.

About simPRO™ →

Our Latest Insights

Explore our insightful blog listings on cutting-edge product development methodologies, pricing analysis, and industry trends brought to you by The MarkeTech Group. Elevate your understanding and stay ahead in the dynamic world of medical technologies.

See All Insights
March 20, 2025
2025 MICI Q2 Shows More Confidence in Constant Costs and Capital Access
Person answering survey questions on a laptop
March 17, 2025
The imagePro Market Pulse (iPMP) is a series of insights on the US radiology market provided by The MarkeTech Group. This edition covers trends into the US radiology market for CT scanners in 2025.

What Our Partners Say

Companies like you are the reason that we do what we do.  We're here to serve you. Read this selection of client testimonials to see how we've been a part of VOC in the medical industry.

TMTG pricing models are really excellent and meet the needs of our team each and every time. When the technical and clinical elements of the product are complex, commissioning an advanced multivariate study that makes sense of that complexity is of high value to our teams. Also of importance, we get prompt and well thought responses from TMTG team members on every aspect of the marketing research.


Sue Siewert, GE Healthcare

Director of Global Business Analysis 

I appreciated the TMTG’s team ability to understand the stakes of these Voice of Customers studies. TMTG has our business’ knowledge, especially in medical imaging, cardiology, neurology or surgery for example. This market and technical expertise in health is a real asset to collaborate effectively with our internal teams and build a climate of trust. Project implementation is professional mainly in relation to the quality of the respondent’s recruitment and the conduct of interviews and discussion groups. 


Sophie Perceval, GE Healthcare EU

Customer Market Insights Business Partner Europe 

The MarketTech Group is unique in their ability to simplify complex business questions and simplify them clearly and efficiently. The result is a quality project that makes the best us of both our time and our budget. We have trusted them with some of the most critical questions facing us relative to the value and opportunity of key products, and they always come through. 


Linda Harrell, Becton Dickinson

Director, Global Insights and Market Research 


At Siemens Healthineers, we highly value TMTG’s partnership as they provide a broad range of qualitative and quantitative services in Voice of Customer marketing research. We have used their research services for many years, and more recently with high level multi-country large scale studies. What I value the most is their ability to access C-suite Healthcare Executives we do not know yet and the opportunity they give us to directly interact with high-level respondents.


Alexander Zimmermann, Siemens Healthineers WW 

Chief Marketing Officer 

Ansell Healthcare has engaged The MarkeTech Group (TMTG) on a number of occasions for qualitative studies and concept research in various international markets. In every occasion the study has been conducted promptly and in a very professional manner. The outcomes have always been very insightful, providing valuable intelligence and guiding valuable strategic decisions. 


Monica Sagardoy, Ansell

Senior Global Director, Surgical Brands and Acute Care 

We highly value TMTG and have used their research services for years, especially for projects that require market insights and for complex projects that require deep knowledge of the industry. This benefitted us in that TMTG could be an extension of our company with their expertise as they interfaced with customers to conduct research and synthesize the analysis. As a result, we’ve been able to get to actionable insights & take action based on insightful analysis.


Shawn Miller, Philips

Director, Market Intelligence & Strategy 

TMTG has accompanied us on a complex segmentation project of clinical diagnostic laboratories over 6 countries (Top 5 European countries and Turkey). We selected TMTG to carry out this project for several reasons: the recommended methodology, TMTG knowledge of the clinical diagnostic laboratory market and ability to lead projects at international level. The depth of collected data across market segments of our market allowed us to initiate our marketing programs with confidence.


Laurent Teste, Bio-Rad Laboratories

EMEA Segment Manager Clinical Diagnostics EMEA 

The greatest strengths of the TMTG team were its ability to understand the highly complex healthcare market environment in the different countries and to turn a quantitative cluster analysis into robust strategic recommendations for each identified segments. TMTG also demonstrated high standards of quality and reacted quickly to find solutions when facing field execution challenges. I really appreciated this close interaction which helped establish trust in the consulting provided on consistency and robustness.


Marion Spitzer, Olympus Europa SE & CO.

KG Commercial Excellence - Medical Systems Market Intelligence 

TMTG has the unique knowledge in the diagnostics imaging industry that most market research firms do not have. I am very satisfied with TMTG’s services. The recommendations that TMTG provided are actionable, evidence-based, and well thought. We have adopted TMTG’s recommendations that have saved our company a lot of money. The data collected through research has filled the knowledge gap where our company has struggled for a long time. 


Jun Gao, Bracco

Senior Manager, Sales & Marketing Analytics 

Contact Us

We would love to hear from you. Send a message via our contact page and we will get back to you as soon as we can.

Contact Our Team
Share by: