Life Science and Pharmaceutical Market Research
A World Leader in VOC for Pharma and Life Science
Pharmaceutical marketing research is intricate, given the diverse nature of target audiences and the myriad factors shaping their preferences. Decoding the complex web of patient expectations, including both rational and emotional components, requires a nuanced and comprehensive approach beyond standard patterns of general marketing research, recognizing the unique challenges within the pharmaceutical landscape.
Our Approach
We provide the essential knowledge, cutting-edge strategies, and best practices to make informed decisions, revolutionize your marketing research, and achieve your goals.
Qualitative Methodologies
Qualitative research methodologies rely on one-on-one in-depth individual and/or group interviews that must be conducted by a skilled interviewer. To get the most unbiased and reliable information, the interviewer combines expertise in many areas.
Quantitative Methodologies
When you enlist The MarkeTech Group, you partner with leaders in pricing research for medical technologies. Our exclusive healthcare partnership with Strategic Marketing Decisions (SMD) provides you with
the best-of-breed approach to pricing analysis.
Consulting
Our consulting services are designed to empower your business with the knowledge, strategies, and best practices needed to make informed decisions, improve your marketing research processes, and achieve your business objectives.
Market Intel
In the realm of marketing research, tapping into the wealth of existing data can be a game-changer for your business when seeking insights, trends, and valuable information. We specialize in harnessing the potential of secondary data research to provide you with actionable insights.
Submit an RFP
Initiate the next steps by submitting an RFP. Our team is prepared to align our expertise with your product's requirements, fostering solutions that exemplify success and drive innovation at every turn.

Related Tools
simPRO™
A web-based preference simulation model that is interactive and user-friendly - translates the results of your conjoint survey analysis into actionable information.
vwPRO™
vwPRO™ is an easy-to-use, web-based pricing model that translates the results of van Westendorp analysis into directionally informative pricing data.
What Our Partners Say
Companies like you are the reason that we do what we do. We're here to serve you. Read this selection of client testimonials to see how we've been a part of VOC in the medical industry.
Our Latest Insights
Explore our insightful blog listings on cutting-edge product development methodologies, pricing analysis, and industry trends brought to you by The MarkeTech Group. Elevate your understanding and stay ahead in the dynamic world of medical technologies.

Contact Us
We would love to hear from you. Send a message via our contact page and we will get back to you as soon as we can.