News

Entering the healthcare market comes with regulatory, financial, and competitive barriers. Explore key strategies to overcome these challenges and succeed.

Van Westendorp’s Price Sensitivity Meter helps businesses determine optimal pricing by analyzing consumer perceptions of value. Learn how it guides pricing strategy!

The imagePro Market Pulse (iPMP) is a series of insights on the US radiology market provided by The MarkeTech Group. This edition covers trends into the US radiology market for CT scanners in 2025.

The imagePro Market Pulse (iPMP) is a new series of insights on the US radiology market provided by The MarkeTech Group.

Written by: The Marketech Group

The imagePro Market Pulse (iPMP) is a new series of insights on the US radiology market provided by The MarkeTech Group.

At The MarkeTech Group, we sought to understand the challenges hospital face when trying to access capital funding and the strategies most used when financial resources are limited. 127 of our imagePRO™ panel members were asked three questions to evaluate their perception regarding access to capital funding. Capital equipment and IT purchases are always a challenge, with hospitals and health systems looking to modernize and improve patient care. With current high-cost financing options such as bank loans, retained earnings, and grants, organizations must strategically align investments with their clinical and operational goals to ensure sustainability.

Discover how healthcare providers are tackling the challenge of medical imaging equipment obsolescence.

Discover expert strategies for healthcare product development. Navigate new product development in healthcare with actionable insights and support.