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The imagePro Market Pulse (iPMP) is a new series of insights on the US radiology market provided by The MarkeTech Group.

Written by: The Marketech Group

Discover the differences between quantitative and qualitative market research to determine the best approach for your business insights and decision-making.

Written by: The Marketech Group

The imagePro Market Pulse (iPMP) is a new series of insights on the US radiology market provided by The MarkeTech Group.

At The MarkeTech Group, we sought to understand the challenges hospital face when trying to access capital funding and the strategies most used when financial resources are limited. 127 of our imagePRO™ panel members were asked three questions to evaluate their perception regarding access to capital funding. Capital equipment and IT purchases are always a challenge, with hospitals and health systems looking to modernize and improve patient care. With current high-cost financing options such as bank loans, retained earnings, and grants, organizations must strategically align investments with their clinical and operational goals to ensure sustainability.

Explore the top medical device industry trends for 2024, including AI integration, wearable tech advancements, and a growing focus on patient-centric solutions.

Discover how focus groups provide valuable insights into patient needs, enhancing healthcare marketing strategies and improving product development decisions.

Learn how to develop a successful medical device go-to-market strategy, from regulatory compliance to marketing and distribution planning.