What is Healthcare Market Intelligence?

Healthcare market intelligence involves collecting, analyzing, and applying data to understand market trends, customer behaviors, and competitive landscapes. It empowers businesses to make informed decisions and identify new opportunities within the healthcare sector.

How Does Market Intelligence Benefit MedTech Companies?

For MedTech companies, healthcare market intelligence is crucial for understanding industry trends, competitive positioning, and customer needs. It helps businesses anticipate regulatory changes, identify gaps in the market, and optimize product offerings.

What Are the Top Trends in Healthcare Market Intelligence for 2025?

Some of the key trends in healthcare market intelligence include the increasing adoption of AI in diagnostics, the shift towards personalized medicine, and the growing demand for remote monitoring technologies. Understanding these trends can give MedTech companies a competitive edge.

Market Intel

Healthcare Market Intelligence

In the realm of marketing research, tapping into the wealth of existing data can be a game-changer for your business when seeking insights, trends, and valuable information. Secondary data research, also known as desk research or marketing intelligence, is a powerful tool in your research arsenal. At The MarkeTech Group, we specialize in harnessing the potential of secondary data research to provide you with actionable insights.

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Why Healthcare Market Intelligence is Crucial for MedTech Companies

The healthcare industry is complex, with stringent regulations, rapidly evolving technologies, and diverse customer needs. For MedTech leaders, understanding surface-level trends is not enough—healthcare market intelligence enables companies to anticipate shifts in technology, regulations, and customer behavior, shaping well-informed business strategies.

At TMTG, our healthcare market intelligence services are tailored to uncover not just what is happening in the market, but why it matters. From identifying growth opportunities to mitigating risks, our insights enable your business to remain competitive, agile, and forward-looking.

Enhance the depth and breadth of your market understanding

Secondary data research involves the collection and analysis of existing data that has been previously gathered for purposes other than your current research objectives. This type of research is particularly useful when you want to gain competitive insights, benchmark your performance against industry standards, or enhance the depth and breadth of your primary data research with complementary secondary data.

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Leveraging secondary data for competitive advantage

By integrating secondary data with primary research, The MarkeTech Group uncovers hidden trends and opportunities that sharpen your strategies. Whether you're entering new markets, optimizing pricing, or aligning product features with unmet needs, our insights deliver real business value. We transform complex data into actionable insights that offer a clear view of the competitive landscape, empowering you to make confident, strategic decisions.

Desk Research at The MarkeTech Group

Our approach is comprehensive, methodical, and tailored to meet your specific business objectives. From data source identification to data analysis, our team of analysts uncover trends, patterns, and relationships within the data to extract valuable information that can inform your decision-making.

Turning healthcare marketing data into strategic insights

In today’s data-rich environment, it’s not the quantity of data that matters, but how effectively it’s used. At TMTG, we go beyond analysis by contextualizing your data with our expertise in healthcare trends, technology, and customer behavior. This ensures that our insights are actionable and aligned with your business objectives. Our research helps MedTech companies mitigate risks, avoid costly mistakes, and seize the right opportunities.

Informative and actionable

From industry reports, government publications, academic studies, or market intelligence databases, we distill complex data into clear and understandable findings that can drive strategy and decision-making within your organization.

Why Choose The MarkeTech Group for Healthcare Market Intelligence?

The MarkeTech Group specializes in healthcare market intelligence tailored for MedTech companies, combining industry-specific expertise with deep knowledge of medical imaging, AI, and other healthcare technologies. We offer comprehensive services—from market trend analysis and competitive insights to customer segmentation and product adoption—giving you a full view of your market landscape. Our data-driven insights empower strategic decisions, ensuring you remain ahead of the competition and aligned with customer needs.

Healthcare Market Intelligence FAQs

What is Healthcare Market Intelligence?
Healthcare market intelligence involves collecting, analyzing, and applying data to understand market trends, customer behaviors, and competitive landscapes. It empowers businesses to make informed decisions and identify new opportunities within the healthcare sector.
How Does Market Intelligence Benefit MedTech Companies?
For MedTech companies, healthcare market intelligence is crucial for understanding industry trends, competitive positioning, and customer needs. It helps businesses anticipate regulatory changes, identify gaps in the market, and optimize product offerings.
What Are the Top Trends in Healthcare Market Intelligence for 2025?
Some of the key trends in healthcare market intelligence include the increasing adoption of AI in diagnostics, the shift towards personalized medicine, and the growing demand for remote monitoring technologies. Understanding these trends can give MedTech companies a competitive edge.

What Our Partners Say

Companies like you are the reason that we do what we do. We're here to serve you. Read this selection of client testimonials to see how we've been a part of VOC in the medical industry.

TMTG pricing models are really excellent and meet the needs of our team each and every time. When the technical and clinical elements of the product are complex, commissioning an advanced multivariate study that makes sense of that complexity is of high value to our teams. Also of importance, we get prompt and well thought responses from TMTG team members on every aspect of the marketing research.

Sue Siewert, GE Healthcare

Director of Global Business Analysis

I appreciated the TMTG’s team ability to understand the stakes of these Voice of Customers studies. TMTG has our business’ knowledge, especially in medical imaging, cardiology, neurology or surgery for example. This market and technical expertise in health is a real asset to collaborate effectively with our internal teams and build a climate of trust. Project implementation is professional mainly in relation to the quality of the respondent’s recruitment and the conduct of interviews and discussion groups.

Sophie Perceval, GE Healthcare EU

Customer Market Insights Business Partner Europe

The MarketTech Group is unique in their ability to simplify complex business questions and simplify them clearly and efficiently. The result is a quality project that makes the best us of both our time and our budget. We have trusted them with some of the most critical questions facing us relative to the value and opportunity of key products, and they always come through.

Linda Harrell, Becton Dickinson

Director, Global Insights and Market Research

At Siemens Healthineers, we highly value TMTG’s partnership as they provide a broad range of qualitative and quantitative services in Voice of Customer marketing research. We have used their research services for many years, and more recently with high level multi-country large scale studies. What I value the most is their ability to access C-suite Healthcare Executives we do not know yet and the opportunity they give us to directly interact with high-level respondents.

Alexander Zimmermann, Siemens Healthineers WW

Chief Marketing Officer

Ansell Healthcare has engaged The MarkeTech Group (TMTG) on a number of occasions for qualitative studies and concept research in various international markets. In every occasion the study has been conducted promptly and in a very professional manner. The outcomes have always been very insightful, providing valuable intelligence and guiding valuable strategic decisions.

Monica Sagardoy, Ansell

Senior Global Director, Surgical Brands and Acute Care

We highly value TMTG and have used their research services for years, especially for projects that require market insights and for complex projects that require deep knowledge of the industry. This benefitted us in that TMTG could be an extension of our company with their expertise as they interfaced with customers to conduct research and synthesize the analysis. As a result, we’ve been able to get to actionable insights & take action based on insightful analysis.

Shawn Miller, Philips

Director, Market Intelligence & Strategy

TMTG has accompanied us on a complex segmentation project of clinical diagnostic laboratories over 6 countries (Top 5 European countries and Turkey). We selected TMTG to carry out this project for several reasons: the recommended methodology, TMTG knowledge of the clinical diagnostic laboratory market and ability to lead projects at international level. The depth of collected data across market segments of our market allowed us to initiate our marketing programs with confidence.

Laurent Teste, Bio-Rad Laboratories

EMEA Segment Manager Clinical Diagnostics EMEA

The greatest strengths of the TMTG team were its ability to understand the highly complex healthcare market environment in the different countries and to turn a quantitative cluster analysis into robust strategic recommendations for each identified segments. TMTG also demonstrated high standards of quality and reacted quickly to find solutions when facing field execution challenges. I really appreciated this close interaction which helped establish trust in the consulting provided on consistency and robustness.

Marion Spitzer, Olympus Europa SE & CO.

KG Commercial Excellence - Medical Systems Market Intelligence

TMTG has the unique knowledge in the diagnostics imaging industry that most market research firms do not have. I am very satisfied with TMTG’s services. The recommendations that TMTG provided are actionable, evidence-based, and well thought. We have adopted TMTG’s recommendations that have saved our company a lot of money. The data collected through research has filled the knowledge gap where our company has struggled for a long time.

Jun Gao, Bracco

Senior Manager, Sales & Marketing Analytics

Our Latest Insights

Explore our insightful blog listings on cutting-edge product development methodologies, pricing analysis, and industry trends brought to you by The MarkeTech Group. Elevate your understanding and stay ahead in the dynamic world of medical technologies.

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