Sell to Win

Medical Device Marketing Sales Strategy Solutions

When you are developing your go-to market strategy, reaching and serving the right market segments, distribution channels, having the right product positioning with the right value proposition is not always easy. With our MBA educated consultants and quantitative analytics team we help product teams more accurately identify target customer segments and determine their product’s appropriate place and position in the market. This precision ensures that your marketing efforts are both efficient and effective, leading to higher conversion rates and customer satisfaction.

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Sell Products and Services with Confidence in Your Pricing

Elevate Your Sales Strategy

In the competitive landscape of healthcare business, the art of selling goes beyond transactions—it's about forging lasting connections with multiple stakeholders: clinical and non-clinical users or decision makers. We provide you with strategic insights and actionable tactics to drive success in every sales endeavor. Our team helps you understand the specific needs and pain points of different stakeholders, ensuring that your sales approach resonates with each audience.

Crafting a Winning Sales Strategy

In today's dynamic healthcare marketplace, a cookie-cutter approach to sales simply won't cut it. Our "Sell to Win" philosophy revolves around tailoring your sales strategy to align with your unique business goals and the diverse needs of your customers. We help you delve deep into customer demographics, behaviors, and preferences to create detailed profiles that inform a targeted and personalized sales approach. As every product or service has a unique value proposition, we help you articulate and communicate these values in a way that resonates with your audience, creating a compelling reason for them to choose your offerings.

Sales Optimization for Maximum Impact

Winning in sales requires more than just a good pitch. It demands a holistic approach that optimizes every aspect of your sales process – especially in the healthcare environment where multiple stakeholders have decision-making authorities and different drivers for product adoption. We can analyze your sales funnel to identify potential bottlenecks and opportunities for improvement. Our goal is to streamline the customer journey, leading to increased conversions and revenue. We help you develop strategic pricing strategies that balance competitiveness with profitability, maximizing your sales potential.

Industry-Specific Marketing Sales Strategy Solutions


The MarkeTech Group delivers specialized sales strategy solutions tailored to the unique needs of various healthcare industries. Our approach ensures that your sales efforts are strategically targeted and impactful:

Medical Imaging

Our strategies address the complexities of selling advanced imaging equipment. We target the right healthcare professionals and decision-makers, developing messaging that emphasizes the innovative features and clinical advantages of your product, facilitating informed purchase decisions.

In-Vitro Diagnostics

We offer sales strategies that cater to the specific dynamics of the IVD market. Our solutions include identifying key stakeholders, such as laboratory managers, and crafting messages that highlight the clinical utility and cost-effectiveness of your diagnostic products.

Pharmaceuticals & Life Sciences

In this regulated industry, we align sales strategies with healthcare professionals' needs and regulatory requirements. We focus on creating approaches that address regulatory concerns and market access, maximizing market potential.

Medical Informatics & AI

We design sales strategies that underscore the transformative potential of digital health technologies. By identifying key decision-makers like IT professionals and clinical leaders, we position your technology solutions as essential for improving patient outcomes and operational efficiencies.

Medical Devices & Diagnostics

We create targeted sales strategies focusing on key decision-makers in healthcare settings. By understanding the purchasing criteria of clinical and non-clinical stakeholders, we craft tailored messaging that effectively communicates product benefits, enhancing market penetration and adoption.

Our Consultative Approach

Our consulting services are designed to empower your business with the knowledge, strategies, and best practices needed to make informed decisions, improve your marketing research processes, and achieve your business objectives. We work closely with you to uncover opportunities, address challenges, and develop a tailored roadmap of marketing research for success.

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Submit an RFP

Initiate the next steps by submitting an RFP. Our team is prepared to align our expertise with your product's requirements, fostering solutions that exemplify success and drive innovation at every turn.

CASE STUDY:

Strategic Launch of Telemonitoring Solutions in Europe

The MarkeTech Group recently facilitated the market entry of a telemonitoring solution in Europe. The project focused on understanding patient discharge practices and monitoring for pain management. We conducted focus groups with healthcare professionals across the UK, Germany, France, Spain, and Italy, gathering essential insights into market needs and stakeholder preferences.


Solution and Impact

Through our targeted research, we identified key patient segments and influential stakeholders crucial for market penetration. Our findings enabled the client to craft a precise marketing and sales strategy, focusing on the most receptive market segments. By positioning the telemonitoring solution effectively, we not only enhanced product adoption but also streamlined the sales process, resulting in a more efficient allocation of resources and a higher return on investment. This strategic approach ensured that the client could address specific market needs, optimize their sales efforts, and achieve a successful market launch.

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Go-to-Market Research Methodologies

Our Qualitative Methodologies

In-Depth Interviews

Message Testing

Explore Qualitative

Our Quantitative Methodologies

Perceptual Mapping

Customer Satisfaction and Loyalty with Net Promoter Score (NPS)

Product and Corporate Messaging Analysis

Explore Quantitative

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Our Latest Insights

Explore our insightful blog listings on cutting-edge product development methodologies, pricing analysis, and industry trends brought to you by The MarkeTech Group. Elevate your understanding and stay ahead in the dynamic world of medical technologies.

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Written by: The Marketech Group

What Our Partners Say

Companies like you are the reason that we do what we do.  We're here to serve you. Read this selection of client testimonials to see how we've been a part of VOC in the medical industry.

TMTG pricing models are really excellent and meet the needs of our team each and every time. When the technical and clinical elements of the product are complex, commissioning an advanced multivariate study that makes sense of that complexity is of high value to our teams. Also of importance, we get prompt and well thought responses from TMTG team members on every aspect of the marketing research.


Sue Siewert, GE Healthcare

Director of Global Business Analysis 

I appreciated the TMTG’s team ability to understand the stakes of these Voice of Customers studies. TMTG has our business’ knowledge, especially in medical imaging, cardiology, neurology or surgery for example. This market and technical expertise in health is a real asset to collaborate effectively with our internal teams and build a climate of trust. Project implementation is professional mainly in relation to the quality of the respondent’s recruitment and the conduct of interviews and discussion groups. 


Sophie Perceval, GE Healthcare EU

Customer Market Insights Business Partner Europe 

The MarketTech Group is unique in their ability to simplify complex business questions and simplify them clearly and efficiently. The result is a quality project that makes the best us of both our time and our budget. We have trusted them with some of the most critical questions facing us relative to the value and opportunity of key products, and they always come through. 


Linda Harrell, Becton Dickinson

Director, Global Insights and Market Research 


At Siemens Healthineers, we highly value TMTG’s partnership as they provide a broad range of qualitative and quantitative services in Voice of Customer marketing research. We have used their research services for many years, and more recently with high level multi-country large scale studies. What I value the most is their ability to access C-suite Healthcare Executives we do not know yet and the opportunity they give us to directly interact with high-level respondents.


Alexander Zimmermann, Siemens Healthineers WW 

Chief Marketing Officer 

Ansell Healthcare has engaged The MarkeTech Group (TMTG) on a number of occasions for qualitative studies and concept research in various international markets. In every occasion the study has been conducted promptly and in a very professional manner. The outcomes have always been very insightful, providing valuable intelligence and guiding valuable strategic decisions. 


Monica Sagardoy, Ansell

Senior Global Director, Surgical Brands and Acute Care 

We highly value TMTG and have used their research services for years, especially for projects that require market insights and for complex projects that require deep knowledge of the industry. This benefitted us in that TMTG could be an extension of our company with their expertise as they interfaced with customers to conduct research and synthesize the analysis. As a result, we’ve been able to get to actionable insights & take action based on insightful analysis.


Shawn Miller, Philips

Director, Market Intelligence & Strategy 

TMTG has accompanied us on a complex segmentation project of clinical diagnostic laboratories over 6 countries (Top 5 European countries and Turkey). We selected TMTG to carry out this project for several reasons: the recommended methodology, TMTG knowledge of the clinical diagnostic laboratory market and ability to lead projects at international level. The depth of collected data across market segments of our market allowed us to initiate our marketing programs with confidence.


Laurent Teste, Bio-Rad Laboratories

EMEA Segment Manager Clinical Diagnostics EMEA 

The greatest strengths of the TMTG team were its ability to understand the highly complex healthcare market environment in the different countries and to turn a quantitative cluster analysis into robust strategic recommendations for each identified segments. TMTG also demonstrated high standards of quality and reacted quickly to find solutions when facing field execution challenges. I really appreciated this close interaction which helped establish trust in the consulting provided on consistency and robustness.


Marion Spitzer, Olympus Europa SE & CO.

KG Commercial Excellence - Medical Systems Market Intelligence 

TMTG has the unique knowledge in the diagnostics imaging industry that most market research firms do not have. I am very satisfied with TMTG’s services. The recommendations that TMTG provided are actionable, evidence-based, and well thought. We have adopted TMTG’s recommendations that have saved our company a lot of money. The data collected through research has filled the knowledge gap where our company has struggled for a long time. 


Jun Gao, Bracco

Senior Manager, Sales & Marketing Analytics 

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We would love to hear from you. Send a message via our contact page and we will get back to you as soon as we can.

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