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At The MarkeTech Group, we sought to understand the challenges hospital face when trying to access capital funding and the strategies most used when financial resources are limited. 127 of our imagePRO™ panel members were asked three questions to evaluate their perception regarding access to capital funding. Capital equipment and IT purchases are always a challenge, with hospitals and health systems looking to modernize and improve patient care. With current high-cost financing options such as bank loans, retained earnings, and grants, organizations must strategically align investments with their clinical and operational goals to ensure sustainability.