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Healthcare Insights from Professionals

We constantly leverage our extensive industry knowledge and expert relationships to reveal the latest trends across MedTech markets in order to bring you actionable news and insights.

Latest Articles

April 23, 2025
The imagePro Market Pulse (iPMP) is a series of insights on the US radiology market provided by The MarkeTech Group.
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April 11, 2025
Learn how Conjoint Analysis can help MedTech companies make data-driven decisions by understanding customer preferences and optimizing product offerings.
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April 10, 2025
Learn effective healthcare market segmentation strategies, including patient segmentation, to enhance targeted marketing in healthcare.
A doctor is holding the hand of a patient while looking at a tablet.
April 3, 2025
Entering the healthcare market comes with regulatory, financial, and competitive barriers. Explore key strategies to overcome these challenges and succeed.
A person is using a calculator in front of a laptop computer.
April 2, 2025
Van Westendorp’s Price Sensitivity Meter helps businesses determine optimal pricing by analyzing consumer perceptions of value. Learn how it guides pricing strategy!
March 20, 2025
2025 MICI Q2 Shows More Confidence in Constant Costs and Capital Access
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March 17, 2025
The imagePro Market Pulse (iPMP) is a series of insights on the US radiology market provided by The MarkeTech Group. This edition covers trends into the US radiology market for CT scanners in 2025.
February 20, 2025
The imagePro Market Pulse (iPMP) is a new series of insights on the US radiology market provided by The MarkeTech Group.
January 29, 2025
Written by: The Marketech Group
A group of people are sitting around a table looking at graphs.
January 14, 2025
Discover the differences between quantitative and qualitative market research to determine the best approach for your business insights and decision-making.
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