Patient Market Research

Unlock Patient Insights for Healthcare Success



What do patients want? It’s the biggest question in healthcare. Without deep, data-driven insights into patient preferences and needs, you’re operating in the dark. To succeed and thrive in today’s competitive healthcare landscape, you need to provide the experience modern healthcare consumers want.


The MarkeTech Group excels in using advanced patient market research methodologies to gather these insights and provide organizations like yours with the invaluable data needed to provide patients with the outstanding care and experience they deserve and future-proof your organization.

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Understanding Patient Needs

To successfully design and deliver services that resonate with the patients you hope to serve, you need a comprehensive understanding of your patients’ experiences, preferences and behaviors, which can vary greatly depending on multiple demographic factors.


Patient market research offers the keys to this understanding, so you can deliver truly patient-centered care and optimize your organization’s outcomes.

Utilizing Advanced Methodologies for Patient Market Research

Patient needs and behaviors are nuanced and require a holistic view. Quantitative data provides excellent insight into the who, what, when, and where, while qualitative data gets to the heart of why patients behave the way they do. The MarkeTech Group excels in both.

Quantitative Research

Quantitative research methods, such as surveys and large-scale data analysis, are ideal for measuring patient preferences and behaviors at scale, providing statistical insights that can help you make well-informed evidence-based decisions on issues like pricing and product development as well as patient perception and behavior.

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Qualitative Research

For deep insights and understanding into why patients make the decisions they do, qualitative research methods such as in-depth interviews, focus groups, and observational fieldwork allow you to delve deeply into patient experiences and motivations, so that you can plan and develop care strategies that are both empathetic and effective.

Explore Quantitative

Our Patient Survey Process

We offer rigorous and comprehensive surveys, designed to capture a wide range of patient preferences and experiences. Every survey is a collaboration between our consultants and our clients. We’ll guide you through the process with best practices, ensuring that your survey is carefully tailored to your specific needs to collect the most relevant and actionable data. Learn about our patient survey process.

Customized Solutions for Healthcare Challenges

At The MarkeTech Group, we are proud to offer a bespoke approach to patient market research to ensure that the insights you receive meet your specific needs and are truly applicable to your organization’s unique strategic goals. Discover the markets we serve.

Catering to Healthcare Growth: Markets We Specialize In

Medical Imaging

Within the medical imaging sector, it's challenging to keep up with the various modalities like MRI, PET-CT, CT, SPECT, and Ultrasound. Whether you're a manufacturer, researcher, or healthcare provider, our market opportunity analysis service provides insights that help you navigate these complexities. With our expertise, you'll be better equipped to innovate and meet the changing needs of patients and practitioners.

In-Vitro Diagnostics

In the world of in-vitro diagnostics, precision and foresight are crucial. Our tailored insights offer companies a clear understanding of this dynamic field, enabling the development of diagnostic solutions that make a real difference for patients. With our analysis, you can drive innovation and confidently expand your business.

Pharmaceuticals & Life Sciences

Understanding target audiences and market dynamics is key in pharmaceuticals and life sciences. Our analysis provides comprehensive insights that help you tailor strategies to resonate with healthcare professionals, patients, and regulatory bodies. With our guidance, you can stay competitive and make informed decisions that drive success.

Medical Informatics & AI

In the fast-paced world of medical informatics and AI, staying ahead of the curve is essential. Our healthcare market opportunity analysis helps you uncover hidden needs and opportunities, whether you're developing decision support systems or AI-driven diagnostics. With our insights, you can deliver solutions that raise the bar for patient care.

Medical Devices & Diagnostics

Navigating the complexities of medical devices and diagnostics requires careful planning. Our analysis offers actionable insights derived from customer feedback, guiding your marketing and engineering decisions effectively. By leveraging our expertise, you can ensure your products meet the evolving needs of healthcare providers and patients, positioning your company for success.

No matter your niche in the healthcare sector, our custom solutions are designed to help you succeed. We're here to support you in adapting to new market trends and making the most of emerging opportunities.

Enhancing Your Healthcare Marketing Approach with The MarkeTech Group

With deep insights into patient behavior from The MarkeTech Group, you can transform your marketing strategy, using patient market research to speak directly to the precise needs of your ideal customer, engaging and delighting them.


Take the first step and submit an RFP. Our team is ready to help you unlock powerful, data-driven insights that you can rely on to make smart decisions for your organization’s future.

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What Our Partners Say

Companies like you are the reason that we do what we do.  We're here to serve you. Read this selection of client testimonials to see how we've been a part of VOC in the medical industry.

TMTG pricing models are really excellent and meet the needs of our team each and every time. When the technical and clinical elements of the product are complex, commissioning an advanced multivariate study that makes sense of that complexity is of high value to our teams. Also of importance, we get prompt and well thought responses from TMTG team members on every aspect of the marketing research.


Sue Siewert, GE Healthcare

Director of Global Business Analysis 

I appreciated the TMTG’s team ability to understand the stakes of these Voice of Customers studies. TMTG has our business’ knowledge, especially in medical imaging, cardiology, neurology or surgery for example. This market and technical expertise in health is a real asset to collaborate effectively with our internal teams and build a climate of trust. Project implementation is professional mainly in relation to the quality of the respondent’s recruitment and the conduct of interviews and discussion groups. 


Sophie Perceval, GE Healthcare EU

Customer Market Insights Business Partner Europe 

The MarketTech Group is unique in their ability to simplify complex business questions and simplify them clearly and efficiently. The result is a quality project that makes the best us of both our time and our budget. We have trusted them with some of the most critical questions facing us relative to the value and opportunity of key products, and they always come through. 


Linda Harrell, Becton Dickinson

Director, Global Insights and Market Research 


At Siemens Healthineers, we highly value TMTG’s partnership as they provide a broad range of qualitative and quantitative services in Voice of Customer marketing research. We have used their research services for many years, and more recently with high level multi-country large scale studies. What I value the most is their ability to access C-suite Healthcare Executives we do not know yet and the opportunity they give us to directly interact with high-level respondents.


Alexander Zimmermann, Siemens Healthineers WW 

Chief Marketing Officer 

Ansell Healthcare has engaged The MarkeTech Group (TMTG) on a number of occasions for qualitative studies and concept research in various international markets. In every occasion the study has been conducted promptly and in a very professional manner. The outcomes have always been very insightful, providing valuable intelligence and guiding valuable strategic decisions. 


Monica Sagardoy, Ansell

Senior Global Director, Surgical Brands and Acute Care 

We highly value TMTG and have used their research services for years, especially for projects that require market insights and for complex projects that require deep knowledge of the industry. This benefitted us in that TMTG could be an extension of our company with their expertise as they interfaced with customers to conduct research and synthesize the analysis. As a result, we’ve been able to get to actionable insights & take action based on insightful analysis.


Shawn Miller, Philips

Director, Market Intelligence & Strategy 

TMTG has accompanied us on a complex segmentation project of clinical diagnostic laboratories over 6 countries (Top 5 European countries and Turkey). We selected TMTG to carry out this project for several reasons: the recommended methodology, TMTG knowledge of the clinical diagnostic laboratory market and ability to lead projects at international level. The depth of collected data across market segments of our market allowed us to initiate our marketing programs with confidence.


Laurent Teste, Bio-Rad Laboratories

EMEA Segment Manager Clinical Diagnostics EMEA 

The greatest strengths of the TMTG team were its ability to understand the highly complex healthcare market environment in the different countries and to turn a quantitative cluster analysis into robust strategic recommendations for each identified segments. TMTG also demonstrated high standards of quality and reacted quickly to find solutions when facing field execution challenges. I really appreciated this close interaction which helped establish trust in the consulting provided on consistency and robustness.


Marion Spitzer, Olympus Europa SE & CO.

KG Commercial Excellence - Medical Systems Market Intelligence 

TMTG has the unique knowledge in the diagnostics imaging industry that most market research firms do not have. I am very satisfied with TMTG’s services. The recommendations that TMTG provided are actionable, evidence-based, and well thought. We have adopted TMTG’s recommendations that have saved our company a lot of money. The data collected through research has filled the knowledge gap where our company has struggled for a long time. 


Jun Gao, Bracco

Senior Manager, Sales & Marketing Analytics 

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