Physician Market Research

Physician Market Research

Unlock Physician Insights for Healthcare Success


The most successful manufacturers of medical devices, imaging diagnostics, pharmaceuticals, and AI-driven diagnostics are keenly aware of the advantages of leveraging the fast-growing field of physician market research. Gathering and analyzing physician-based perspectives by applying qualitative and quantitative research methods provides rigorous insights into how healthcare professionals make critical, day-to-day decisions.


Physician market research is the ideal approach to obtaining knowledge about how physicians perceive emerging innovations in the medical industry and their experiences with current healthcare products. The MarkeTech Group collects data essential for developing effective marketing strategies and offers industry-leading global Voice-of-Customer marketing research.

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Understanding Physician Needs & Motivations

Without utilizing physician marketing research methodologies, healthcare and pharmaceutical companies cannot acquire the information they need to improve customer retention and satisfaction. Unless companies know precisely what constitutes a healthcare professional's priorities and preferences, their marketing strategies and product development process will remain flawed and ineffective.


Moreover, physician market research facilitates companies' ability to identify the inconspicuous needs and expectations physicians harbor, which competitors miss. The comprehensive approach of quantitative and qualitative research methods in medical market research ensures a thorough understanding of physician needs and behaviors, providing insights that are unmatched in their depth and accuracy.

The MarkeTech Group's insights can also resolve problems with regulatory compliance. For example, our research helps companies learn about the latest changes to compliance guidelines impacting healthcare. Proactively analyzing physicians' needs and expectations can eliminate future compliance issues when developing product offerings and marketing strategies.

Utilizing Advanced Methodologies for Physician Market Research

Quantitative Research

Understanding the Human Side of Physicians

When incorporating quantitative methodologies into physician market research, data and analytics are crucial. Medical market research surveys are the most popular and effective approach for gathering numerically based information. These specialized surveys offer benefits such as obtaining answers from large or small sample sizes, identifying patterns with statistical analyses, and administering medical market research surveys online.

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Qualitative Research

Data-Driven Insights into Physician Behavior

Qualitative research involves obtaining non-numerical information from interviews, focus groups, observational fieldwork, and exploring a physician's experiences to gain more meaningful insight into those experiences. In other words, qualitative research relies on individual perspectives that quantitative research methods often fail to recognize. Qualitative research results may also lead to additional quantitative research for further clarification.

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Customized Solutions for Healthcare Challenges

The MarkeTech Group is a leading consulting firm that leverages the compelling information provided by respondent panels for research purposes. In addition to utilizing an in-house panel of radiology administrators, The MarkeTech Group employs a team of skilled consultants and analysts with diverse expertise in marketing, business, and economics.


Our physician market research services encompass many markets to overcome most healthcare challenges. The medical markets we specialize in are medical imaging, in-vitro diagnostics, pharma and life science, medical informatics and AI, and medical devices and diagnostics.


Depend on The MarkeTech Group to uncover deep insights that optimize your company's success and reputation with our physician market research expertise. Find the service you need to learn more about or contact us by submitting an RFP today.

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Catering to Healthcare Growth: Markets We Specialize In

Medical Imaging

Within the medical imaging sector, it's challenging to keep up with the various modalities like MRI, PET-CT, CT, SPECT, and Ultrasound. Whether you're a manufacturer, researcher, or healthcare provider, our market opportunity analysis service provides insights that help you navigate these complexities. With our expertise, you'll be better equipped to innovate and meet the changing needs of patients and practitioners.

In-Vitro Diagnostics

In the world of in-vitro diagnostics, precision and foresight are crucial. Our tailored insights offer companies a clear understanding of this dynamic field, enabling the development of diagnostic solutions that make a real difference for patients. With our analysis, you can drive innovation and confidently expand your business.

Pharmaceuticals & Life Sciences

Understanding target audiences and market dynamics is key in pharmaceuticals and life sciences. Our analysis provides comprehensive insights that help you tailor strategies to resonate with healthcare professionals, patients, and regulatory bodies. With our guidance, you can stay competitive and make informed decisions that drive success.

Medical Informatics & AI

In the fast-paced world of medical informatics and AI, staying ahead of the curve is essential. Our healthcare market opportunity analysis helps you uncover hidden needs and opportunities, whether you're developing decision support systems or AI-driven diagnostics. With our insights, you can deliver solutions that raise the bar for patient care.

Medical Devices & Diagnostics

Navigating the complexities of medical devices and diagnostics requires careful planning. Our analysis offers actionable insights derived from customer feedback, guiding your marketing and engineering decisions effectively. By leveraging our expertise, you can ensure your products meet the evolving needs of healthcare providers and patients, positioning your company for success.

No matter your niche in the healthcare sector, our custom solutions are designed to help you succeed. We're here to support you in adapting to new market trends and making the most of emerging opportunities.

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Our Latest Insights

Explore our insightful blog listings on cutting-edge product development methodologies, pricing analysis, and industry trends brought to you by The MarkeTech Group. Elevate your understanding and stay ahead in the dynamic world of medical technologies.

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What Our Partners Say

Companies like you are the reason that we do what we do.  We're here to serve you. Read this selection of client testimonials to see how we've been a part of VOC in the medical industry.

TMTG pricing models are really excellent and meet the needs of our team each and every time. When the technical and clinical elements of the product are complex, commissioning an advanced multivariate study that makes sense of that complexity is of high value to our teams. Also of importance, we get prompt and well thought responses from TMTG team members on every aspect of the marketing research.


Sue Siewert, GE Healthcare

Director of Global Business Analysis 

I appreciated the TMTG’s team ability to understand the stakes of these Voice of Customers studies. TMTG has our business’ knowledge, especially in medical imaging, cardiology, neurology or surgery for example. This market and technical expertise in health is a real asset to collaborate effectively with our internal teams and build a climate of trust. Project implementation is professional mainly in relation to the quality of the respondent’s recruitment and the conduct of interviews and discussion groups. 


Sophie Perceval, GE Healthcare EU

Customer Market Insights Business Partner Europe 

The MarketTech Group is unique in their ability to simplify complex business questions and simplify them clearly and efficiently. The result is a quality project that makes the best us of both our time and our budget. We have trusted them with some of the most critical questions facing us relative to the value and opportunity of key products, and they always come through. 


Linda Harrell, Becton Dickinson

Director, Global Insights and Market Research 


At Siemens Healthineers, we highly value TMTG’s partnership as they provide a broad range of qualitative and quantitative services in Voice of Customer marketing research. We have used their research services for many years, and more recently with high level multi-country large scale studies. What I value the most is their ability to access C-suite Healthcare Executives we do not know yet and the opportunity they give us to directly interact with high-level respondents.


Alexander Zimmermann, Siemens Healthineers WW 

Chief Marketing Officer 

Ansell Healthcare has engaged The MarkeTech Group (TMTG) on a number of occasions for qualitative studies and concept research in various international markets. In every occasion the study has been conducted promptly and in a very professional manner. The outcomes have always been very insightful, providing valuable intelligence and guiding valuable strategic decisions. 


Monica Sagardoy, Ansell

Senior Global Director, Surgical Brands and Acute Care 

We highly value TMTG and have used their research services for years, especially for projects that require market insights and for complex projects that require deep knowledge of the industry. This benefitted us in that TMTG could be an extension of our company with their expertise as they interfaced with customers to conduct research and synthesize the analysis. As a result, we’ve been able to get to actionable insights & take action based on insightful analysis.


Shawn Miller, Philips

Director, Market Intelligence & Strategy 

TMTG has accompanied us on a complex segmentation project of clinical diagnostic laboratories over 6 countries (Top 5 European countries and Turkey). We selected TMTG to carry out this project for several reasons: the recommended methodology, TMTG knowledge of the clinical diagnostic laboratory market and ability to lead projects at international level. The depth of collected data across market segments of our market allowed us to initiate our marketing programs with confidence.


Laurent Teste, Bio-Rad Laboratories

EMEA Segment Manager Clinical Diagnostics EMEA 

The greatest strengths of the TMTG team were its ability to understand the highly complex healthcare market environment in the different countries and to turn a quantitative cluster analysis into robust strategic recommendations for each identified segments. TMTG also demonstrated high standards of quality and reacted quickly to find solutions when facing field execution challenges. I really appreciated this close interaction which helped establish trust in the consulting provided on consistency and robustness.


Marion Spitzer, Olympus Europa SE & CO.

KG Commercial Excellence - Medical Systems Market Intelligence 

TMTG has the unique knowledge in the diagnostics imaging industry that most market research firms do not have. I am very satisfied with TMTG’s services. The recommendations that TMTG provided are actionable, evidence-based, and well thought. We have adopted TMTG’s recommendations that have saved our company a lot of money. The data collected through research has filled the knowledge gap where our company has struggled for a long time. 


Jun Gao, Bracco

Senior Manager, Sales & Marketing Analytics 

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