Solutions

Healthcare Market Research Solutions

Our solutions deliver actionable insights throughout your product lifecycle, from validating innovation in the pre-launch phase to designing and pricing your product to meet market expectations. We aid in tailoring your offering and segmenting your market effectively. Post-launch, we focus on evaluating customer satisfaction and loyalty to ensure your product's success.

After your product launch, our solutions help you measure and understand your customer satisfaction and loyalty.

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Tailored Solutions for Healthcare Providers

At The MarkeTech Group, we understand that each healthcare provider has unique needs. Whether you're a medical device company, pharmaceutical firm, or diagnostics provider, we offer tailored market research solutions that address your specific challenges. Our customized approach ensures that your research delivers actionable insights that align with your goals, helping you to make informed decisions and stay ahead in the competitive healthcare market.

Expert Knowledge Applied to Your Market

Assess the Opportunity

To enter new markets successfully, you first need to have a clear understanding of the risks involved, the key market dynamics and factors influencing customers’ behavior.

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Test the Product

We conduct dozens of studies each year for clients who are seeking to develop the right product by including the features most important to customers.

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Segmentation and Position

Our experts help product teams more accurately identify target customer segments and determine their product’s appropriate place and position in the market.

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Price for Profit

We provide a set of proven, validated, and accurate methods to help you better determine willingness to pay, pricing sensitivity, and profit- or revenue-maximizing pricing.

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Sell to Win

Optimizing messaging is essential as the first point of contact with your client. Predicting customers’ reactions and the appeal for the product will provide you with the tools to adapt for maximum ROI.

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Our Extensive Network of Healthcare Respondents and Specialized Panels

At The MarkeTech Group, we leverage a wide network of healthcare professionals and decision-makers to ensure your research captures diverse and actionable insights.

Access to a Broad Network of Clinicians

We engage a diverse network of clinicians, including physicians and specialists, to capture a wide array of perspectives directly from the healthcare frontlines. This access allows us to gather critical insights into clinical decision-making and product adoption.

Engaging Specialist and Decision-Maker Panels

Our panels include key decision-makers such as healthcare executives and industry leaders, providing essential insights into emerging healthcare trends, strategic decisions, and the adoption of innovative medical technologies.

Patient-Centric Research Groups

We conduct in-depth patient market research to understand behaviors, preferences, and needs. By capturing patient insights, we help develop patient-centered strategies, ensuring your marketing and product decisions resonate with end-users.

Advanced Research Methodologies

Our research methodologies are specific for the healthcare industry’s specific needs. By combining quantitative and qualitative approaches, we offer a comprehensive understanding of market dynamics, patient behaviors, and clinical preferences. This ensures healthcare organizations receive actionable insights for better decision-making and strategic planning.

Qualitative Methodologies

In-Depth Interviews

Our in-depth interviews allow us to gather detailed insights from patients, clinicians, and healthcare professionals. This method helps uncover motivations and preferences that drive decisions, which are crucial for developing effective strategies. These interviews can be enhanced using our proprietary tool, ChatPRO™, which facilitates seamless and flexible interview sessions.

Focus Groups

We conduct focus groups to explore collective opinions and attitudes, enabling us to understand group dynamics and consensus on healthcare topics. This method provides valuable insights into how healthcare products and services are perceived in the market.

Observational Fieldwork

Ethnographic studies involve observing participants in their natural environment, providing context-rich insights into patient and clinician behaviors. This approach helps us understand how healthcare products are used in real-world settings, leading to more user-centered product development.

Quantitative Methodologies

Surveys and Questionnaires

We design and conduct comprehensive surveys and questionnaires to gather quantifiable data from large respondent pools. This method provides precise, statistically significant insights that drive decision-making.

Conjoint Analysis

Conjoint analysis helps us determine customer preferences and trade-offs, enabling better product development and pricing strategies. Utilizing simPRO™, we can create detailed models that predict market behavior based on customer preferences.

Van Westendorp Price Sensitivity Meter (vwPRO™)

The Van Westendorp Price Sensitivity Meter, or vwPRO™, is used to identify optimal pricing ranges for healthcare products. This tool helps you understand how price affects demand, ensuring that your pricing strategy maximizes both market share and profitability.

Our Consulting Approach

Our consulting services are designed to empower your business with the knowledge, strategies, and best practices needed to make informed decisions, improve your marketing research processes, and achieve your business objectives. We work closely with you to uncover opportunities, address challenges, and develop a tailored roadmap of marketing research for success.

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1. Marketing Research and VOC consulting

One of the foundational steps in our consulting process is helping you define clear and actionable research objectives. We believe that a well-defined objective is the compass that guides your marketing research journey. Our team collaborates with you to identify the specific goals and outcomes you want to achieve, ensuring that your research efforts are purposeful and effective.

2. We Research, Strategize, & Execute, Together.

Every business is unique, and we understand that a one-size-fits-all approach doesn't work in marketing research. Our consulting services are customized to meet your specific needs. We adapt to the unique challenges and opportunities of your industry, providing solutions that are tailored to your goals.

We provide continuous support as you implement the recommended strategies and conduct your research. We're here to answer questions, address concerns, and ensure that your research endeavors are successful.

What Our Partners Say

Companies like you are the reason that we do what we do. We're here to serve you. Read this selection of client testimonials to see how we've been a part of VOC in the medical industry.

I appreciated the TMTG’s team ability to understand the stakes of these Voice of Customers studies. TMTG has our business’ knowledge, especially in medical imaging, cardiology, neurology or surgery for example. This market and technical expertise in health is a real asset to collaborate effectively with our internal teams and build a climate of trust. Project implementation is professional mainly in relation to the quality of the respondent’s recruitment and the conduct of interviews and discussion groups.

Sophie Perceval, GE Healthcare EU

Customer Market Insights Business Partner Europe

The MarketTech Group is unique in their ability to simplify complex business questions and simplify them clearly and efficiently. The result is a quality project that makes the best us of both our time and our budget. We have trusted them with some of the most critical questions facing us relative to the value and opportunity of key products, and they always come through.

Linda Harrell, Becton Dickinson

Director, Global Insights and Market Research

At Siemens Healthineers, we highly value TMTG’s partnership as they provide a broad range of qualitative and quantitative services in Voice of Customer marketing research. We have used their research services for many years, and more recently with high level multi-country large scale studies. What I value the most is their ability to access C-suite Healthcare Executives we do not know yet and the opportunity they give us to directly interact with high-level respondents.

Alexander Zimmermann, Siemens Healthineers WW

Chief Marketing Officer

Ansell Healthcare has engaged The MarkeTech Group (TMTG) on a number of occasions for qualitative studies and concept research in various international markets. In every occasion the study has been conducted promptly and in a very professional manner. The outcomes have always been very insightful, providing valuable intelligence and guiding valuable strategic decisions.

Monica Sagardoy, Ansell

Senior Global Director, Surgical Brands and Acute Care

TMTG has accompanied us on a complex segmentation project of clinical diagnostic laboratories over 6 countries (Top 5 European countries and Turkey). We selected TMTG to carry out this project for several reasons: the recommended methodology, TMTG knowledge of the clinical diagnostic laboratory market and ability to lead projects at international level. The depth of collected data across market segments of our market allowed us to initiate our marketing programs with confidence.

Laurent Teste, Bio-Rad Laboratories

EMEA Segment Manager Clinical Diagnostics EMEA

TMTG answered our business objective by offering a multi-phase project across the Top 5 European countries. The project involved the challenge of recruiting over 300 respondents divided between CFOs, purchase managers and OR managers. The greatest strengths of the TMTG team were its ability to understand the highly complex healthcare market environment in the different countries and to turn a quantitative cluster analysis into robust strategic recommendations for each identified segments.

Marion Spitzer, Olympus Europa SE & CO.

KG Commercial Excellence - Medical Systems Market Intelligence

They bring a systematic approach to conducting thorough analyses as well as access to a customer panel (imagePRO) that permits for expedient customer feedback. We particularly appreciated the thoughtfulness by which our projects were managed, allowing for the generation of valuable insights that Bracco was able to leverage, in a timely and efficient manner.

Anna Goco, Bracco

Associate Director Sales and Marketing Analytics

Brian Schneider, Bracco

Interim Director of FP&A

TMTG supported Ansell in assessing new surgical gloves concepts, providing surgeons Voice-Of-Customer research in a professional and reliable manner. TMTG team was able to listen to our needs and expectations and provided sound suggestions to optimize project outcomes. I consider the conducted investigation excellent: TMTG provided us qualitative and clear reporting, conveying the right level of information to support informed decision making.

Eric Boeckmans, Ansell

Sr. Director, Acute Care Business Transformation

The MarkeTech Group’s expertise in the medical field allowed them to quickly understand our problems and the issues arising from them. In addition, the qualitative and quantitative studies were carried out in less than two months, enabling us to respond quickly to our objectives. The results are used repeatedly in our strategic decisions. This study’s insight points us today as expert on this topic and gives us a strong legitimacy in Europe to plan the next steps with confidence.

Caroline Rollin, Abbott

Senior Marketing Manager, Infectious Diseases

After the first market research project with the MarkeTech Group, I am absolutely convinced that The MarkeTech Group can become our long-term market research partner in the radiology segment. I was positively surprised by the existing market and product knowledge and felt very well advised and supported at all times. I was given many valuable hints to be able to ask the decisive questions. The project management was absolutely professional, the planned deadlines were met. I can fully recommend The MarkeTech Group.

Olga Schlegel, Ulrich medical

Sr. Project,Manager Marketing (Market Intelligence/CRM)

TMTG provided excellent analysis for us to quantify the global opportunity for the myocardial perfusion imaging marketplace. TMTG also provided an excellent pricing and market model on a product in Phase III development. Their model will be used in the future to assist us with pricing decisions that need to be made. The work from TMTG on key projects helped me to feel confident with my internal customers that the most in-depth analysis was conducted in order for the best recommendations to be brought forward.

Tom Janeczko, Lantheus

Sr. Director, Commercial Insights and Analysis

Beckman Coulter has collaborated with The MarkeTech Group (TMTG) on studies (both qualitative and quantitative) in several international markets. We have found TMTG to be a highly professional organization. TMTG’s consultants have understood Beckman’s needs and offered relevant outcomes, and our working relationships with them have been enjoyable and pleasant. I consider our relationship with TMTG to be an important asset for our company. Collaborating with TMTG is a success!

Cecile Lesturgeon Billard, Beckman Coulter

Marketing Manager Clinical Diagnostic, Emerging Markets

Recently we have solicited The MarkeTech Group (TMTG) for a concept testing survey. We’ve been rapidly convinced by their expertise in advising us on both concept testing & price positioning. Their flexibility, responsiveness and their extended availability along the way, from project design to implementation and results was very much appreciated. Their great job gives credit to our marketing actions.

Bettina Heraclide, MicroPort CRM

Global Product Manager Arrhythmia Assessment

As a global dental pharmaceutical industry specialist, we have commissioned The MarkeTech Group (TMTG) for market research before finalizing the development of a new product. Our collaboration has been excellent and we are fully satisfied with the results that given us robust data to develop our product. The TMTG team is reactive and understanding, the TMTG consultants knew how to adapt to our issue during the study.

Global Specialist in the Dental Pharmaceutical Industry Marketing Manager

Why Choose The MarkeTech Group for Healthcare Market Research?

The MarkeTech Group stands out in healthcare market research due to our deep industry expertise, customized research methodologies, and commitment to delivering actionable insights. With decades of experience, we understand the complexities of the healthcare market and are equipped to handle diverse research needs. Our team of experts employs advanced tools and techniques to uncover valuable data that drives strategic decisions. Partnering with us means gaining a trusted advisor dedicated to helping you achieve your business objectives through data-driven, patient-centered research. Ready to take your healthcare market research to the next level?

Our Latest Insights

Explore our insightful blog listings on cutting-edge product development methodologies, pricing analysis, and industry trends brought to you by The MarkeTech Group. Elevate your understanding and stay ahead in the dynamic world of medical technologies.

See All Insights

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Barriers to Entry in Healthcare: Key Market Entry Strategies

April 3, 2025

Entering the healthcare market comes with regulatory, financial, and competitive barriers. Explore key strategies to overcome these challenges and succeed.

A person is using a calculator in front of a laptop computer.

Van Westendorp Analysis: Key to Understanding Customer Price Sensitivity

April 2, 2025

Van Westendorp’s Price Sensitivity Meter helps businesses determine optimal pricing by analyzing consumer perceptions of value. Learn how it guides pricing strategy!