Measuring the Voice-of-Customer in Healthcare

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Highly Actionable Market Research for the Medical Industry.

Experienced Staff

Our years of experience and specialized focus have resulted in deep clinical knowledge and an intimate understanding of your customers. 

Custom Solutions

Our study methodologies are derived from proven research techniques, accented with innovative and adapted testing methods.

Proven Results

Our ability to find the right compromise between best practice methodology, time and budget is what makes TMTG a trusted partner.

Industry Leaders in Healthcare Marketing Research

Our passion for excellence is not limited to revealing the voice of the customer. We go one step further to address your unique business challenges and goals, as we strive to deliver highly actionable strategic or tactical recommendations.

Explore Our Solutions

Our Research Technologies

Since TMTG's inception, our years of experience and specialized focus have resulted in deep clinical knowledge and an intimate understanding of your customers. Learn more about how our products can assist you.

SimPRO™

simPRO™ a web-based preference simulation model that is interactive and user-friendly - translates the results of your conjoint survey analysis into actionable information.


You can use simPRO™ for pricing studies, product mapping and branding analysis to leverage powerful voice of the customer feedback.


simPRO™ can be used for pricing studies, product mapping and branding analysis to leverage powerful Voice-of-Customer (VOC) feedback

VwPRO™

The Van Westendorp price sensitivity meter (PSM) helps you to understand how customers estimate value and quality for a new product. Using vwPRO™, you will be able to identify an appropriate price range for your new product and estimate adoption within that range. vwPRO™ allows you to analyze results for the sample as a whole or for different segments within the sample. 

PROfiler™

PROfiler™ is an assessment tool created to help your sales organizations identify the customer segment where a prospect will likely belong.

  • Creates a probability estimate that a customer or prospect falls into a specific segment based on their demographic and firmographic profile.
  • Enables accurate customer segment identification during the sales process.
  • Allows sales and marketing teams to deploy segment-specific strategies utilizing sales and marketing tools designed for optimal effectiveness in each segment.

ImagePRO™

Launch your custom research survey and receive feedback that’s 100% relevant to you both quickly and inexpensively to:


• Predict the success of a product and likelihood of market acceptance

• Choose the optimal price for the product that will meet your customers’ needs

• Understand your brand’s position in the marketplace relative to competitors


Receive quasi-instantaneous feedback (within 1 days or 2) on specific market questions that cannot be found in a market report

ChatPRO™

Conducting live phone or F2F interviews with healthcare professionals can be challenging: no shows, changing schedules, etc. ChatPRO™ is our solution.


ChatPRO™ is an online forum where participants respond to moderated questions, from their computer or phone, at their convenience. This platform is like a large online focus group that is open 24/7. Pictures, videos, and concepts can be shared with participants, in addition to them being able to see and respond to other participants’ comments.

Partner With Intuitive, Experienced Consultants.

Our consulting team comes from diverse backgrounds including experience in medical marketing, advanced statistics, and clinical science. They speak multiple languages and hold MBAs and Ph.D.s, providing you a rich combination of perspectives and years of hands-on experience.

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What Our Partners Say

Companies like you are the reason that we do what we do.  We're here to serve you. Read this selection of client testimonials to see how we've been a part of VOC in the medical industry.

I appreciated the TMTG’s team ability to understand the stakes of these Voice of Customers studies. TMTG has our business’ knowledge, especially in medical imaging, cardiology, neurology or surgery for example. This market and technical expertise in health is a real asset to collaborate effectively with our internal teams and build a climate of trust. Project implementation is professional mainly in relation to the quality of the respondent’s recruitment and the conduct of interviews and discussion groups. 


Sophie Perceval, GE Healthcare EU

Customer Market Insights Business Partner Europe 

The MarketTech Group is unique in their ability to simplify complex business questions and simplify them clearly and efficiently. The result is a quality project that makes the best us of both our time and our budget. We have trusted them with some of the most critical questions facing us relative to the value and opportunity of key products, and they always come through. 


Linda Harrell, Becton Dickinson

Director, Global Insights and Market Research 


At Siemens Healthineers, we highly value TMTG’s partnership as they provide a broad range of qualitative and quantitative services in Voice of Customer marketing research. We have used their research services for many years, and more recently with high level multi-country large scale studies. What I value the most is their ability to access C-suite Healthcare Executives we do not know yet and the opportunity they give us to directly interact with high-level respondents.


Alexander Zimmermann, Siemens Healthineers WW 

Chief Marketing Officer 

Ansell Healthcare has engaged The MarkeTech Group (TMTG) on a number of occasions for qualitative studies and concept research in various international markets. In every occasion the study has been conducted promptly and in a very professional manner. The outcomes have always been very insightful, providing valuable intelligence and guiding valuable strategic decisions. 


Monica Sagardoy, Ansell

Senior Global Director, Surgical Brands and Acute Care 

TMTG has accompanied us on a complex segmentation project of clinical diagnostic laboratories over 6 countries(Top 5 European countries and Turkey). We selected TMTG to carry out this project for several reasons: the recommended methodology, TMTG knowledge of the clinical diagnostic laboratory market and ability to lead projects at international level. The depth of collected data across market segments of our market allowed us to initiate our marketing programs with confidence.


Laurent Teste, Bio-Rad Laboratories

EMEA Segment Manager Clinical Diagnostics EMEA 

TMTG answered our business objective by offering a multi-phase project across the Top 5 European countries. The project involved the challenge of recruiting over 300 respondents divided between CFOs, purchase managers and OR managers. The greatest strengths of the TMTG team were its ability to understand the highly complex healthcare market environment in the different countries and to turn a quantitative cluster analysis into robust strategic recommendations for each identified segments.


Marion Spitzer, Olympus Europa SE & CO. 

KG Commercial Excellence - Medical Systems Market Intelligence

They bring a systematic approach to conducting thorough analyses as well as access to a customer panel(imagePRO) that permits for expedient customer feedback. We particularly appreciated the thoughtfulness by which our projects were managed, allowing for the generation of valuable insights that Bracco was able to leverage, in a timely and efficient manner.


Anna Goco, Bracco

Associate Director Sales and Marketing Analytics

Brian Schneider, Bracco

Interim Director of FP&A

TMTG supported Ansell in assessing new surgical gloves concepts, providing surgeons Voice-Of-Customer research in a professional and reliable manner. TMTG team was able to listen to our needs and expectations and provided sound suggestions to optimize project outcomes. I consider the conducted investigation excellent: TMTG provided us qualitative and clear reporting, conveying the right level of information to support informed decision making.


Eric Boeckmans, Ansell

Sr. Director, Acute Care Business Transformation

The MarkeTech Group’s expertise in the medical field allowed them to quickly understand our problems and the issues arising from them. In addition, the qualitative and quantitative studies were carried out in less than two months, enabling us to respond quickly to our objectives. The results are used repeatedly in our strategic decisions. This study’s insight points us today as expert on this topic and gives us a strong legitimacy in Europe to plan the next steps with confidence.


Caroline Rollin, Abbott

Senior Marketing Manager, Infectious Diseases

After the first market research project with the MarkeTech Group, I am absolutely convinced that The MarkeTech Group can become our long-term market research partner in the radiology segment. I was positively surprised by the existing market and product knowledge and felt very well advised and supported at all times. I was given many valuable hints to be able to ask the decisive questions. The project management was absolutely professional, the planned deadlines were met. I can fully recommend The MarkeTech Group.


Olga Schlegel, Ulrich medical

Sr. Project,Manager Marketing (Market Intelligence/CRM)

TMTG provided excellent analysis for us to quantify the global opportunity for the myocardial perfusion imaging marketplace. TMTG also provided an excellent pricing and market model on a product in Phase III development. Their model will be used in the future to assist us with pricing decisions that need to be made. The work from TMTG on key projects helped me to feel confident with my internal customers that the most in-depth analysis was conducted in order for the best recommendations to be brought forward.


Tom Janeczko, Lantheus

Sr. Director, Commercial Insights and Analysis

Beckman Coulter has collaborated with The MarkeTech Group (TMTG) on studies (both qualitative and quantitative) in several international markets. We have found TMTG to be a highly professional organization. TMTG’s consultants have understood Beckman’s needs and offered relevant outcomes, and our working relationships with them have been enjoyable and pleasant. I consider our relationship with TMTG to be an important asset for our company. Collaborating with TMTG is a success!


Cecile Lesturgeon Billard, Beckman Coulter

Marketing Manager Clinical Diagnostic, Emerging Markets

Recently we have solicited The MarkeTech Group (TMTG) for a concept testing survey. We’ve been rapidly convinced by their expertise in advising us on both concept testing & price positioning. Their flexibility, responsiveness and their extended availability along the way, from project design to implementation and results was very much appreciated. Their great job gives credit to our marketing actions.


Bettina Heraclide, MicroPort CRM

Global Product Manager Arrhythmia Assessment

As a global dental pharmaceutical industry specialist, we have commissioned The MarkeTech Group (TMTG) for market research before finalizing the development of a new product. Our collaboration has been excellent and we are fully satisfied with the results that given us robust data to develop our product. The TMTG team is reactive and understanding, the TMTG consultants knew how to adapt to our issue during the study.


Global Specialist in the Dental Pharmaceutical Industry Marketing Manager

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